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David Anggriawan

@davidanggriawan

Growth & Social Media Specialist | 5+ Yrs Exp | Meta Ads, Content Strategy & Viral Campaigns (320K+ Views) | 100+ KOLs Managed

Indonesia

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What I'm looking for

I am seeking full-time or contract Remote roles in Social Media Marketing, Performance Marketing (Meta Ads), and Content Strategy. Experienced in managing cross-border multi-brand campaigns (ID, MY, BD), scaling organic & paid reach (320K+ views), and collaborating asynchronously across international time zones.

I am a Growth & Social Media Marketing Specialist with 5+ years of hands-on experience scaling brands across F&B, FMCG, and financial services. I specialize in combining creative short-form video storytelling with rigorous performance marketing (Meta Ads), turning audience attention into measurable business revenue and loyal communities.

Key Highlights & Track Record:

• Petarung Group: Manage brand strategy, creative direction, and digital presence across 13 F&B concepts. Scaled Appel Bakes Instagram reach to 320,000+ views within 90 days (+39K unique reach) through viral Reels ideation and strategic food styling.

• International Campaigns (Angel Yeast): Directed cross-border social media, design, and influencer campaigns across Indonesia, Malaysia, and Bangladesh. Spearheaded an online baking competition that attracted 200+ registered creators and generated viral brand awareness.

• KOL & Performance Marketing: Collaborated with 100+ KOLs and content creators across 15 brands. Managed end-to-end Meta Ads campaigns, testing creatives, audience segmentation, and budget allocation for optimal ROAS.

• Data & Commercial Acumen: 4 years at Bank Central Asia (recognized as Top 25 Kanwil 3 performer) and business consulting experience at BizUp, grounding every creative decision in business unit economics, customer journey mapping, and analytical precision.

• Tools & Tech: Meta Ads Manager, Meta Business Suite, Canva, CapCut, Adobe Photoshop & Illustrator, Google Analytics, Notion, Slack, and AI-assisted workflow optimization (Claude/Gemini).

Fluent in English and Indonesian. Fully equipped for high-ownership remote work, asynchronous communication, and cross-timezone collaboration.

Explore my complete 17-page visual portfolio & campaign case studies at: https://canva.link/daveangg

Experience

Work history, roles, and key accomplishments

Current

Marketing & Social Media Specialist

Current

Petarung Group

Jul 2025 - Present (1 year 4 months)

Manage marketing and digital presence for 13 F&B brands, each with its own concept and target audience. • Create and oversee social media content from ideation and scripting through production and publishing, tailoring tone and visuals to each brand's identity • Develop creative concepts and campaigns that increase brand awareness, engagement, and customer traffic • Plan and run Meta Ads campaign

Current

Social Media Specialist (Freelance, Remote)

Current

Freelance

Feb 2024 - Present (2 years 9 months)

Freelance social media, content, and graphic design for partner brands (Angel Yeast Indonesia across Indonesia, Malaysia and Bangladesh; Miku Minumanku; Eji Atelier; Vin's Pudding). Design graphic and visual content for social media and digital campaigns. Develop campaign concepts and creative assets, including Ramadan campaigns and online competitions. Manage KOL and influencer relationships, inc

Project Manager (Freelance)

District Eleven

Feb 2025 - Jul 2025 (5 months)

Managed projects end to end, from planning and concept development through implementation and evaluation. Coordinated internal teams, vendors, partners, and external stakeholders to keep delivery on schedule. Built project timelines, task allocation, and execution plans to meet deadlines.

Customer Officer

Bank Central Asia (BCA)

Sep 2020 - Sep 2024 (4 years)

Ranked among the Top 25 SSRP Kanwil 3 performers in 2022. Advised customers on banking products and services, matching solutions to their needs. Managed customer documentation and administrative processes accurately and in compliance with banking procedures. Served as the branch Digital Buddy.

Asst. Business Coach

BizUp Leadership & Coaching

Feb 2019 - Sep 2020 (1 year 7 months)

Assisted business consultants and coaches in analyzing client business problems and identifying areas for improvement. Supported the development of business strategies and action plans, including marketing strategy, positioning, and target markets. Conducted business research and data analysis to support strategic recommendations.