DARTH VADER

I’m a digital marketing strategist with 2+ years inside Google Ads Solutions, advising enterprise clients across Finance, Telecom, Travel, and Retail on full-funnel investment strategy. I’ve taken autonomous ownership of high-stakes accounts with no handover, redesigning measurement frameworks and turning client analyses into team-wide standards.

In my current role with Google, I reversed declining lead performance on a GUS Enterprise Account by rebuilding campaign architecture, realigning bidding, and standing up a new measurement framework—delivering a 345% uplift in qualified leads. I also secured $38M in net-new client investment across Travel by building Revenue Gap Analysis models, driving 27% YoY revenue growth for Travel clients.

I thrive on cross-functional collaboration and repeatable enablement. I’ve scaled a $45M revenue identification framework across gTech, protected Amazon’s share of voice through peak auction search strategy, and earned recognition across all 5 performance pillars within 12 months.