Darshil Shah

Working on speech analytics and topic mining for a leading USA bank with $33 Bn yearly revenue, supporting contact center transformation using the Genesys Cloud AI-CX suite.

Owned product analytics and experimentation for the deposits journey, delivering insights on ₹7,800 Cr annual deposits and driving monetization strategy across 10M+ users. Spearheaded payment funnel optimization, driving 5% uplift in deposits and 3pp improvement in conversion through saved cards integration, Juspay-led UX enhancements, and 10+ A/B tests.

Optimized engagement and commerce funnels across Glance’s 55M+ DAU lockscreen ecosystem, driving 10,000+ incremental daily conversions and improving content CTR from 1.2% to 1.8% through experimentation and cohort-based personalization.

Scaled flagship Rummy deposits business to ₹20 Cr daily deposits through experimentation insights, funnel analytics, and onboarding optimization, improving first-time deposit conversions by 6%. Supported one-click Paytm Wallet integration driving 4% growth in wallet-based deposits.

Pursuing a Post Graduate Programme in Strategy and Leadership with a focus on Information Technology, expected to complete in April 2026.

Completed a Bachelor of Engineering in Electrical and Electronics Engineering from BITS Pilani, Goa campus.