Elsa Rigel

I’m a Junior Art Director and Graphic Designer with a background in graphic design, editorial design and digital experience. I design refined visual identities, interfaces and graphic universes driven by emotion, narrative and art direction.

I’m currently building my practice through freelance design work, delivering campaign assets, landing pages, visual identity systems, packaging, and digital content for diverse brands. I also support web design and art direction with a focus on cohesive, story-led visuals.

My experience spans clients across marketing, event, health & wellness media, haircare, luxury hospitality, insurance, and digit al/print studios—covering promotional motion design, branding, website design, and editorial design. I’ve worked on books and editorial layouts, as well as campaign deliverables from concept to production.

I bring both tools and craft to the process—using design and motion software to translate creative direction into polished outcomes. I aim to keep everything clear, intentional, and emotionally resonant, from interface details to the bigger campaign universe.