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Dann Abrie

@dannabrie

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Data analyst at Quiroga Law Office automating reporting workflows with Power BI, SQL, and AI tools.

Colombia

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At Quiroga Law Office, I own end-to-end data validation across multiple sources and track operational KPIs in Power BI and Excel. I deliver monthly reports to support data-driven decisions.

At Previsora S.A., I built Power BI and Tableau dashboards integrating Salesforce and internal data. I also redesigned quality-control workflows, reducing processing time from 11 to 4 days.

Across marketing analytics projects, I used campaign and audience data to guide content and reporting improvements. At Labor 360, my analysis informed adjustments that increased organic reach by 80% or more.

Experience

Work history, roles, and key accomplishments

Current

Strategy & Operations Analyst

Current

Quiroga Law Office

Apr 2024 - Present (2 years 6 months)

Owned end-to-end data validation across multiple sources, ensuring data quality for operational reporting. Defined and tracked KPIs in Power BI and Excel, delivering 10+ monthly reports to support data-driven decisions.

Data Validation KPI Tracking Power BI Excel Power Automate Claude ChatGpt Cross functional Coordination

Digital Marketing & Reporting Analyst

Labor 360

Aug 2023 - May 2024 (9 months)

Consolidated paid and organic campaign data into standardized reports, tracking CPL, conversion rates, reach, and campaign performance. Increased organic reach by 80%+ through data-driven content and campaign adjustments.

Campaign Reporting CPL Conversion Rate Analysis Data Analysis Digital Marketing

Risk & Business Analyst

Previsora S.A.

Aug 2023 - Apr 2024 (8 months)

Managed large-scale data collection, cleaning, and validation across operational and marketing datasets. Identified root causes in campaign tracking and redesigned QC workflows, reducing processing time from 11 to 4 days (64%).

Data Collection Data Cleaning Data Validation Power BI Tableau Salesforce KPI Monitoring Root Cause Analysis

Market Intelligence & Data Analyst

Latin Trade

Jan 2022 - Dec 2023 (1 year 11 months)

Analyzed audience behavior and content performance data to identify trends and inform strategic decisions. Delivered weekly performance reports and recommendations, contributing to a 25% improvement in content delivery consistency.

Market Research Audience Analysis Content Performance Data Analysis Reporting

Operations and Performance Analyst – HSE & Sustainability

CENIT (Ecopetrol Group)

Jun 2022 - Jul 2023 (1 year 1 month)

Consolidated paid and organic campaign data into standardized reports, tracking CPL, conversion rates, reach, and campaign performance. Streamlined reporting workflows across digital channels, improving data consistency and reducing repetitive manual work.

Campaign Reporting CPL Conversion Rate Analysis Data Analysis Workflow Optimization

Marketing Analytics & Performance Coordinator

Sin Corbata

Jan 2022 - Jun 2023 (1 year 5 months)

Analyzed social media performance and audience data to identify trends and optimize content strategy. Increased audience engagement by 70% in six months through data-driven content and publishing adjustments.

Social Media Analytics Audience Analysis Content Strategy KPI Tracking performance reporting