At AD Business, I lead Heterium’s end-to-end design, from shaping its system to prototyping, validation, and preparation for commercial launch. I developed a system of 285 unique cards and refined its rules through playtesting and successive rulebook versions.
At Itaú Unibanco, I redesigned a Salesforce contract-analysis workflow by integrating GenAI and ChatGPT. The changes reduced average analysis time from approximately three minutes to 30 seconds and cut the number of unique screens from 52 to fewer than 15.
At Imagem Geosistemas, I structured UX processes and frameworks for Innovageo+ and worked on Vega, combining geospatial intelligence, AI, and product experience. Across my work, I’ve contributed to design systems, complex enterprise products, and mentoring more than 20 UX professionals.

