Daniel Alberto Soto Romero

I've built payments, benefits, and commercial growth initiatives across Banco Supervielle, Nolix, TalentCross, and B2B HORECA. At Banco Supervielle, I closed more than 30 strategic agreements with retailers, brands, and shopping centers to expand the bank's benefits ecosystem and card usage.

I led the functional design and initial implementation of a new promotions and benefits engine, defining integrations with PRISMA and Fiserv and taking the product through UAT. I also renegotiated Visa and Mastercard commercial agreements and royalties, improved product margins, and developed targeted campaigns to reactivate customers and increase card spend.

At Nolix, I created the Trade Marketing division from scratch, led end-to-end B2B sales with Visa, Mastercard, Prisma, Fiserv, and major banks, and delivered a nationwide merchant-data validation project for Prisma. I transformed a degraded database into a reliable master file through data enrichment, tabulation, and geolocation, while optimizing field routes and implementing CheckPos for real-time monitoring.

Based in Valencia, I bring 12+ years across FMCG, fintech, retail, banking, and B2B SaaS. I enjoy connecting commercial objectives with technical delivery through Agile, Jira, Salesforce, and data-driven decision-making.