Daniel Sedano
@danielsedano
I lead multi-market technical SEO strategies that turn search data into organic growth and conversions.
SpainWhat I'm looking for
I'm leading end-to-end SEO strategy at rockin Hybrid across Spain, Portugal, and LATAM, including travel-sector accounts. I manage a team of five and prioritize full-funnel initiatives by business impact.
I own technical SEO across indexation, crawl budget, Core Web Vitals, canonicals, hreflang, Schema.org, URL architecture, migrations, and structural changes with development teams.
Previously, as SEO Manager at rockin Hybrid, I managed multi-market portfolios and guided content teams producing optimized content and media for SEO, SEM, and broader marketing needs. I also delivered advanced audits that addressed crawl budget, server, indexation, and performance issues.
At DR SMILE, I drove organic growth across Spain and Portugal through keyword research, on-page content, CRO, and PR, contributing to +359% growth. I'm also an early mover on GEO/AEO in Spain, building AI-visibility measurement around brand mentions, share of voice, and sentiment.
Experience
Work history, roles, and key accomplishments
Head of SEO
Rockin
May 2025 - Present (1 year 5 months)
Owns end-to-end SEO strategy and execution across a multi-market portfolio, leading a team of 5 and prioritizing initiatives by business impact. Focuses on technical SEO, content optimization, and authority building, with early adoption of GEO/AEO in the Spanish market.
SEO manager
rockin
Oct 2023 - May 2025 (1 year 7 months)
Lead organic growth, AI search, and paid media collaboration across multi-market client portfolios — combining technical SEO, content systems, GEO, and bid strategy to scale traffic, visibility, and revenue.
- Define and execute end-to-end SEO and GEO strategies aligned with business and revenue objectives.
- Manage multi-client portfolios across Spain, LATAM, and EU.
-Keyword Research: Expert at identifying strategic opportunities through exhaustive keyword research to optimize content and improve search engine rankings.
-Content Creation: Capable of producing high-quality, SEO-optimized content for specific audiences, including articles, blog posts, and website copy.
Education
Degrees, certifications, and relevant coursework
EAE Business School
Master's in Project Management, Project Management
2020 - 2021
Master's in Project Management from EAE Business School, specializing in PMI methodologies and with a minor in Big Data Analytics.
Availability
Location
SpainAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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