Open to opportunities

Daniel Sedano

@danielsedano

Message

I lead multi-market technical SEO strategies that turn search data into organic growth and conversions.

Spain

Message

What I'm looking for

I'm looking to lead high-impact, multi-market SEO work where I can combine technical strategy, content, data, AI visibility, and cross-functional collaboration to grow organic traffic and conversions.

I'm leading end-to-end SEO strategy at rockin Hybrid across Spain, Portugal, and LATAM, including travel-sector accounts. I manage a team of five and prioritize full-funnel initiatives by business impact.

I own technical SEO across indexation, crawl budget, Core Web Vitals, canonicals, hreflang, Schema.org, URL architecture, migrations, and structural changes with development teams.

Previously, as SEO Manager at rockin Hybrid, I managed multi-market portfolios and guided content teams producing optimized content and media for SEO, SEM, and broader marketing needs. I also delivered advanced audits that addressed crawl budget, server, indexation, and performance issues.

At DR SMILE, I drove organic growth across Spain and Portugal through keyword research, on-page content, CRO, and PR, contributing to +359% growth. I'm also an early mover on GEO/AEO in Spain, building AI-visibility measurement around brand mentions, share of voice, and sentiment.

Experience

Work history, roles, and key accomplishments

Current

Head of SEO

Current

Rockin

May 2025 - Present (1 year 4 months)

Owns end-to-end SEO strategy and execution across a multi-market portfolio, leading a team of 5 and prioritizing initiatives by business impact. Focuses on technical SEO, content optimization, and authority building, with early adoption of GEO/AEO in the Spanish market.

Technical SEO Content Strategy Link Building GA4 Ahrefs GEO AEO Team Leadership