@danielsanchez6
CTO at South Florals who built the commerce platform running 10 stores and handling ~80,000 orders a year.
United StatesAt South Florals, I founded the company and built it to 10 retail locations. As CEO and acting CTO, I architected and built the owned commerce and operations platform that runs every location and handles ~80,000 orders a year.
At Creatr Dojo, I serve as a fractional CTO and help founders and owner-led businesses set technology direction and implement AI workflows. I also built a custom AI code-review pipeline, with human review at each checkpoint and results measured against a baseline.
Work history, roles, and key accomplishments
Creatr Dojo (Daniel Son, LLC)
Jan 2026 - Present (9 months)
Fractional CTO and AI implementation practice for founders and owner-led businesses. Leads AI implementation with major models and builds custom web apps and ad setups.
Monte Plata Farms
Jan 2026 - Present (9 months)
Built Finca OS, the operating system for running the farm.
NuFlorist
Jan 2022 - Present (4 years 9 months)
Founded and built a Shopify app for florists, replacing multiple apps with one integrated workflow. Built delivery scheduling, route builder, and integrations with POS systems.
South Florals
Jan 2007 - Present (19 years 9 months)
Set architecture, made build-versus-buy decisions, and led engineering team. Personally designed and built core systems including an owned commerce platform and vendor replacement tools.
South Florals
Jan 2007 - Present (19 years 9 months)
Founded and built a multi-location florist group to 10 retail locations, managing teams of about 180 people at peak. Acquired and integrated 30+ companies and owns P&L and daily operations.
Degrees, certifications, and relevant coursework
Coursework, Computer Animation
Completed coursework in Computer Animation at International Fine Arts College.
Coursework, Business Administration
Completed coursework in Business Administration at Florida International University.
Software and tools used professionally
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