Open to opportunities

Daniella Floeter

@daniellafloeter

Message

I build focused brand identities and integrated visual design systems that drive growth.

United States

Message

What I'm looking for

I'm looking to lead brand identity, strategic communications, and integrated design work that helps organizations reach their growth potential. I value collaborative creative teams, thoughtful brand systems, and opportunities to guide designers and cross-functional partners.

I lead Daniella Floeter Design, creating focused visual design language and strategic communications for diverse clients. I consult on growth-focused design options and build integrated visual and technical solutions that have increased revenue by 20%+.

At TreeHouse Inc., I partnered with the VP of Creative to implement branded corporate systems and customer experiences. I designed adaptive and physical signage for multiple locations, supporting the opening of two new stores within six months.

I’ve guided marketing teams on brand voice across digital, social, and print channels, while managing production budgets from $2,000 to $100,000+ and mentoring junior designers.

Previously, at Pentagram Design, I designed books, identities, and collateral, managed print production and photoshoots, and created templates clients could use with their internal marketing teams.

Experience

Work history, roles, and key accomplishments

Current

Principal/Art Director

Current

Daniella Floeter Design

Jan 2010 - Present (16 years 7 months)

Consulted and guided clients on strategic options to reach growth goals. Conceptualized, designed, and built integrated visual and technical solutions increasing revenue by 20%+.

Creative Direction Strategic Planning Design Thinking Environmental Design Photography Collateral Development Branding Brand Management Design Market Research

Lead Designer

TreeHouse Inc.

Nov 2015 - May 2018 (2 years 6 months)

Worked with VP of Creative on implementation of branded corporate system and customer experiences. Designed and implemented signage packages, scaled signage for new stores, guided marketing team on brand voice, mentored junior employees, and oversaw production budgets.

Branding Brand Management Signage Design Marketing Mentor Budget Management Adobe Creative Suite Keynote Prezi Sketch Figma

Senior Designer

Pentagram Design

Aug 2006 - Oct 2010 (4 years 2 months)

Designed and produced books, identity, and collateral. Collaborated with creative and marketing teams on implementation of design to client specifications, created page layout templates, coordinated projects, and managed printing and photoshoots.

Book Design Page Layout Project Coordination Print Production Photography