Daniel Forni

I’m a design leader who believes in people, bringing campaign concept, art direction, and end-to-end execution together with strong team leadership. Across my career, I’ve pitched and presented creative to major clients and collaborated with accounts and external production teams to manage a wide range of projects—from B2C moments to B2B narratives. I’m at my best when I can empower clients to realise their vision while helping my team do the same.

Most recently, I’ve led in-house creative across design, animation, and film, owning the creative direction and ensuring brand consistency through day-to-day oversight and approvals. I’ve built and rolled out brands across cross-platform environments, collaborating on digital platform design and development, and delivering experiential design and large-scale events for both B2C and B2B. I’ve also driven 360° campaign creation and rollout, including pitch creation, creative photoshoot direction, and social-first executions that reached 135M views across TikTok—resulting in a significant uplift in brand impression and consideration.

Before that, I’ve worked as an integrated art director and senior graphic designer, strengthening my craft through third-party agency management, long-lead project creation, and leadership of freelance designers. I’ve directed multi-channel projects from experiential campaigns through to social-first executions, handling everything from campaign imagery and event conceptualisation to production planning, budget organisation, styling, set design, and post-production. I’m now looking to bring flexibility, curiosity, and people-focused leadership into a new venture where creative briefs become opportunities to write—and execute—the moment requires.