DANIEL FLAVIO

I'm a Brazilian-Irish Brand and Creative professional with over 10 years of international experience across Brand Management, Brand Strategy, Creative Direction, Brand Governance, Packaging and Creative Operations.

I spent more than a decade living and working in Ireland, building my career at Bimeda, a global animal health company. Starting as a hands-on designer, I progressively moved into strategic and leadership responsibilities, eventually leading global brand governance and packaging operations across more than 80 international markets.

My experience combines creative thinking, brand strategy and operational leadership, helping organisations build distinctive brands and develop the systems, processes and capabilities needed to scale them effectively.

Key achievements include:

• Developing Bimeda's first Global Brand Guidelines, establishing a consistent identity framework across international markets.

• Leading global brand and packaging initiatives, including the Energect relaunch in Brazil, which supported sales growth of over 400% in the first four months.

• Helping transition creative operations from external agencies to multidisciplinary in-house teams.

• Developing centralised brand asset platforms, guidelines, templates and governance frameworks to improve consistency and collaboration.

• Leading and mentoring designers, delivering creative training and supporting international teams.

• Supporting the transfer of global Brand Governance and Creative Operations capabilities from Ireland to Brazil.

My expertise covers brand identity, positioning, visual systems, integrated campaigns, corporate communications, packaging design, digital and print, creative direction, stakeholder management and operational transformation.

More recently, I founded VERTICE Brand Systems, an independent consultancy connecting brand strategy, creative expression, systems and governance.

I'm particularly interested in opportunities involving Global Brand Management, Brand Strategy, Creative Direction, Design Leadership, Brand Governance, Creative Operations, Marketing Operations and Packaging.

I'm also interested in AI-assisted creative workflows, brand transformation and how technology can help teams work more effectively without compromising creativity or brand identity.

I enjoy environments where I can combine strategic thinking with hands-on creative problem-solving, collaborate across different functions and cultures, develop people and build solutions that deliver meaningful business results.