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Daniela Valderrama

@danielavalderrama

Message

Programmatic Campaign Manager at AdLib DSP, optimizing cross-platform campaigns to meet performance KPIs.

Argentina

Message

At AdLib DSP, I support brand and agency partners with programmatic campaign execution, pacing, and optimization across multiple DSPs. I monitor KPIs and adjust bidding, audience targeting, and creative strategies to support campaign goals.

At Accenture Argentina, I advised Mercado ADS SMB sellers and supported 30 Fashion & Beauty holdings in Argentina with campaign analysis and advertising strategies. Earlier, at Havas Argentina, I worked on Tuenti Argentina campaigns, optimizing conversion funnels and collaborating with Data Analytics teams on improvements to paid media, automation, and UX.

Experience

Work history, roles, and key accomplishments

Current

Campaign Manager

Current

AdLib DSP

Oct 2025 - Present (1 year 1 month)

➖Programmatic Campaign Manager supporting brand and agency partners, ensuring seamless execution, pacing, and optimization of performance campaigns across multiple DSPs.
➖Manage budget allocation and daily pacing to guarantee goal achievement and efficient spend across channels such as [Yahoo DSP, DV360, Beeswax, Amazon DSP, Moloco].
➖Monitor campaign performance and apply data-driven optimization

Management Consultant Analyst

Accenture Argentina

Jul 2025 - Jun 2026 (11 months)

➖Strategic Advisory in Mercado ADS for SMB Sellers, conducting campaign analysis to define growth opportunities and ad strategies.
➖Provide strategic digital advertising (ADS) support to 30 Fashion & Beauty holdings in Argentina, applying a personalized, data-driven approach campaign advisory, optimizing the use of Product Ads, Brand Ads, and Display Ads.
➖Planned quarterly and seasonal inves

Marketing Growth Hacker

Havas Argentina

Mar 2024 - Apr 2025 (1 year 1 month)

➖Account: Tuenti Argentina
➖Identify opportunities for improvement in live strategies at operational and technical level in collaboration with Data Analytics teams, as well as suggest and implement improvements in automation tools, paid media channels, and UX.
➖Conduct market research, A/B Testings and provide support in the strategic development of digital launch for new products.
➖Restructure a

Digital Marketing Consultant

Rava Digital

Nov 2020 - Dec 2024 (4 years 1 month)

➖Social Media Management, Social Media Campaign Execution, Inbox Review and Material Collection, Virtual Assistance.
➖Monitor and engage with the audiences of the clients to maintain a strong online presence.
➖Content and Branding strategy + campaign building Insights, Optimizations and reporting
➖Email content and marketing automation, Review inboxes for user-generated content, testimonials, and

Programmatic Trading Specialist | Remote

MediaMath

Nov 2022 - Jun 2023 (7 months)

➖Programmatic Specialist & Customer Support on the DSP side for Havas-NYC and Huddled Masses.
➖Reporting and performance analysis of campaigns, revenues, and profits for advertisers.
➖Monitoring, troubleshooting, and optimization of Omnichannel digital campaigns oriented towards performance and awareness based on CPA, VCR, Reach, and CMP-Spend in TerminalOne.
➖ Deep Dive knowledge of MediaMath and

Media Account Manager Sr. | Remote

Publicis Global Delivery (PGD)

Jan 2022 - Dec 2022 (11 months)

➖Account: Reckitt Hybrid US & Canada.
➖Programmatic Activation Team & Client Success
➖Campaign set up
➖Invoice, reconciliation and budget spend projections.
➖Account management in several platforms: Google Display & Video 360, Amazon Advertising DSP, Double Verify Pinnacle.
➖Support in Google Ads, TradeDesk, Walmart DSP.