Open to opportunities

Daniela Ochoa

@danielaochoa

Message

I build organic social and content systems that turn brands into conversations people want to follow.

Colombia

Message

What I'm looking for

I'm looking to build content and organic growth systems for brands that value honest, platform-native storytelling, strong creative craft, and measurable results across social, SEO, UGC, and lifecycle marketing.

I've built organic growth engines for Figuro, a SaaS CRM for independent insurance agents across Latin America, helping grow registered agents and leads roughly 3× in seven months. I combined SEO, Instagram, cold email, paid social, lifecycle email, and a VSL- and course-based acquisition funnel to make the platform a brand agents wanted to follow.

At Figuro, I took SEO from zero to 30+ top-10 Google keywords, including 31 in the top three, while increasing weekly web sessions roughly 8×. I also scaled Instagram to about 177K monthly views and 163K accounts reached, driving weekly profile visits from around 150 to more than 3,300.

I've made healthcare, legal-tech, beauty, and consumer content feel human rather than promotional. For Dr. Edel Mary Afanador, I grew TikTok from 200 to 2.6K+ followers and reached 288K+ TikTok views; at Kounsel, I ranked #3 UGC creator company-wide within 90 days by creating bilingual English and Spanish content, demos, tutorials, and BTS storytelling.

As a graphic designer and content creator, I bring strategy, scripting, filming, editing, UGC direction, and visual systems together. I've also built my own faith and lifestyle community to 51K TikTok and 12K+ Instagram followers, generating 4M+ organic views through authentic, native-first storytelling.

Experience

Work history, roles, and key accomplishments

Marketing & Growth Lead

Figuro

Jan 2025 - Jul 2026 (1 year 6 months)

Owned Figuro's organic growth engine end-to-end SEO, Instagram, cold email, and paid social, helping grow the platform roughly 3x in registered agents and leads within seven months. Led SEO and content with SEMrush and Ahrefs, scaling Instagram to ~177K monthly views and building a VSL- and course-based acquisition funnel.

SEO SEMrush Ahrefs Instagram Cold Email Meta Ads Content Strategy Funnel Building Email Marketing A B Testing Analytics

Social Media Strategist

Dr. Edel Mary Afanador

Jun 2025 - Jun 2026 (1 year)

Led full-cycle content from strategy to editing, rebuilding the brand's voice around honest, educational storytelling. Grew TikTok from 200 to 2.6K+ followers and reached 288K+ TikTok views and 78K+ organic Instagram reach.

TikTok Instagram Content Strategy Storytelling Video Editing Organic Growth

Bilingual Social Media & Content Strategist

Kounsel

Jun 2025 - Jan 2026 (7 months)

Ranked #3 UGC creator company-wide within 90 days by making legal-tech and healthcare feel human in both English and Spanish. Built bilingual content processes across TikTok, Instagram, LinkedIn, YouTube Shorts, and Facebook, and hosted live bilingual product demos.

UGC Bilingual Content TikTok Instagram LinkedIn YouTube Shorts Facebook Content Strategy

Brand & Social Media Manager

Tumbaga

Sep 2025 - Dec 2025 (3 months)

Handled full-cycle brand and content visual identity, strategy, and production from concept to launch.

Brand Strategy Visual Identity Content Production Social Media Management

Content Specialist & Creative Strategist

Big Medical S.A.S / Dolpack

Feb 2025 - Jul 2025 (5 months)

Grew Dolpack's organic reach 125% and lifted CTR 3.2x by teaching instead of selling. Held 84.1% average video retention and recruited healthcare professionals for authentic UGC.

Content Strategy Organic Growth Retention UGC Creative Strategy SEM SEO

Content Marketing Strategist

Mommys Ark

Apr 2023 - Jun 2023 (2 months)

Built concepts, storyboards, and tone guides for Reels and meme-based strategy that connected with U.S. mothers.

Content Strategy Storyboarding Reels Meme Marketing

Digital Strategist & Content Manager

Algordanza

Jun 2022 - Dec 2022 (6 months)

Grew organic visibility 35% and reached 12K monthly Reels views through content strategy and Meta creatives.

Content Strategy Organic Growth Meta Ads Reels

Brand & Social Media Strategist

El Jardín de Camelia

Jun 2018 - Dec 2019 (1 year 6 months)

Built brand identity, content strategy, DOFA, and KPI reporting.

Brand Identity Content Strategy KPI Reporting

Content Creator & UGC Partner

Freelance

Built a faith & lifestyle community of 51K TikTok and 12K+ Instagram followers, generating 4M+ organic views and 1M+ likes. Developed native-first UGC for brand partnerships including My Huevos, La Roche-Posay, and Dove.

UGC TikTok Instagram Organic Growth Community Building Content Creation Brand Partnerships