Open to opportunities

Damilola Olalekan

@damilolaolalekan

Message

I’m a strategic social media marketer driving growth with data and storytelling.

Nigeria

Message

What I'm looking for

I’m looking for a role where I can own social and content campaigns, run A/B testing, and use analytics to grow engagement and revenue—while strengthening brand storytelling, customer retention, and community responsiveness.

I’m a strategic social media marketer with 4+ years of experience building high-impact social media strategies that drive both organic and paid growth. I blend campaign execution with storytelling content, A/B ad testing, and performance analytics to strengthen brand presence and measurable revenue outcomes.

At Netly Solutions, I designed and executed organic + paid social strategies that drove 40% more inbound engagement within 3 months. I created and iterated A/B tested ad campaigns to improve conversion by 30%, produced brand-aligned thought leadership content, and increased click-through rate by 15% through visual creative improvements.

At AVILA FOODS UK, I managed and optimized website content using CMS tools, boosting website engagement by 25% through SEO updates. I planned and executed Meta sales and marketing campaigns, improving customer acquisition and lead conversion by 30%, and I grew social engagement by 40% through storytelling and audience research—while strengthening retention (repeat purchases +28%) and community engagement (response time and satisfaction +35%).

Experience

Work history, roles, and key accomplishments

Current

Sales & Marketing Campaign Exec

Current

Avila Foods Uk

Dec 2025 - Present (7 months)

Managed and optimized website content and product listings, improving product visibility and website engagement via SEO updates. Planned and executed Meta sales and marketing campaigns using audience targeting, A/B testing, and budget optimization to improve acquisition and lead conversion.

SEO Content Optimization CMS Meta Ads Marketing Campaigns Audience Targeting A B Testing Storytelling Analytics CTR Engagement ROI Community Engagement Customer Retention Email Marketing Cross Functional Collaboration

Social Media Marketing Content Specialist

Netly Solutions

Nov 2024 - Dec 2025 (1 year 1 month)

Designed and executed organic and paid social media strategies to drive inbound engagement. Built and iterated A/B tested ad campaigns, produced brand-aligned thought leadership content, and optimized performance using weekly engagement metrics.

Social Media Strategy A B Testing Ad Copy Optimization Creative Testing Social Media Management Visual Content Creation CTR Optimization Content Repurposing Analytics Organic Reach Optimization Conversion Rate Optimization Performance Monitoring

Social Media Content Marketing Associate

Active Media Solutions

Dec 2022 - Sep 2024 (1 year 9 months)

Managed campaign performance and social media analytics, adjusting strategies to improve engagement and retention. Developed content and editorial workflows, ran A/B tests on ad copy and visuals, and used SEO/content tools to support rankings.

Social Media Analytics Content Strategy A B Testing Ad Copy And Visuals Editorial Calendar Management Video Collaboration Ahrefs Click Through Rate (CTR)

Digital Marketing Associate

Sabre Works

Sep 2020 - Oct 2022 (2 years 1 month)

Developed and executed digital marketing campaigns to promote real estate listings and property management services, driving lead conversions. Managed multi-platform social media presence and supported SEO and content marketing efforts to improve online visibility and organic inquiries.