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Cyprien Roy

@cyprienroy

Communications leader at Maisons Marques & Domaines USA who earned five Wine Spectator covers and two consecutive Wine of the Year honors.

United States

Message

At Maisons Marques & Domaines USA, I led U.S. communications and PR strategy for a portfolio of luxury wine brands. I translated global priorities into brand and product communications, and advised executives and winery partners on messaging and reputation.

As Senior Communications Manager, I led earned media strategy that contributed to five Wine Spectator covers and two consecutive #1 Wine Spectator Wine of the Year honors. I also built a portfolio-wide B2B e-learning program for distributors across U.S. markets.

Earlier, I transformed Newseum’s social presence, growing its Instagram audience by 1,300% in 16 months. My communications work spans the U.S. and Europe, bringing together brand storytelling, media relations, and cross-cultural perspectives.

Experience

Work history, roles, and key accomplishments

Director of Communications

Maisons Marques & Domaines (MMD) USA

Oct 2025 - Jul 2026 (9 months)

Led U.S. communications and PR strategy for a portfolio of 30+ luxury wine brands, overseeing a $1.4M advertising budget and advising executive leadership on messaging and reputation. Built and led a four-person Marketing & Communications team.

Communications Strategy Public Relations Brand Strategy Budget Management Executive Advisory Team Leadership Media Relations Crisis Communications

Senior Communications Manager

Maisons Marques & Domaines (MMD) USA

Jul 2023 - Oct 2025 (2 years 3 months)

Led communications strategy for 20+ product launches annually, managed a $200K PR agency budget, and developed crisis communications planning. Built a B2B e-learning program and led 15+ annual press and trade programs.

Communications Strategy Media Relations Crisis Communications Budget Management E Learning B2B Marketing Event Planning Public Relations

Communications Manager

Maisons Marques & Domaines (MMD) USA

Jul 2017 - Jul 2023 (6 years)

Managed day-to-day portfolio communications, oversaw PR agency activity, and owned website content and CMS management. Executed press tastings and trade events, managed a $45K photo/video budget, and oversaw social media strategy for the California wine portfolio.

Communication Skills Public Relations Content Management CMS Social Media Strategy Event Planning Budget Management Vendor Management

Community Manager, Audi of America

MUH-TAY-ZIK / HOF-FER

Feb 2017 - May 2017 (3 months)

Developed cross-channel social content for Audi's motorsport heritage, reaching a global audience of 15M+ followers. Partnered with communications and influencer teams to deliver integrated social campaigns and established a social listening framework.

Social Media Strategy Content Development Influencer Marketing Social Listening Campaign Management Brand Engagement

Social Media Manager

Newseum

Jun 2015 - Jan 2017 (1 year 7 months)

Transformed the Newseum's social media strategy, driving 1,300% Instagram audience growth in 16 months. Built performance reporting dashboards and led digital content development across social, web, and email.

Social Media Strategy Content Development Analytics Digital Marketing Email Marketing Campaign Management

Editorial Assistant

ARCHITECT Magazine

Nov 2014 - Jun 2015 (7 months)

Produced, edited, and fact-checked feature content while coordinating cross-platform editorial projects across print, digital, social, SEO, newsletters, video, and photography.

Editing Fact Checking Content Production SEO Social Media Cross Platform Coordination

Assistant Producer

SRG SSR - Swiss Broadcasting Corporation

Jun 2014 - Nov 2014 (5 months)

Helped shape editorial priorities and storytelling for Swiss Broadcasting Corporation's flagship French-language newscasts, working closely with reporters, anchors, producers, and newsroom leadership.

Editorial Planning Storytelling News Production Collaboration French