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Craig Shoup

@craigshoup

Content Marketing Specialist blending investigative journalism with SEO to create AI-optimized, high-impact healthcare content.

United States

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What I'm looking for

I’m looking for a role where I can combine award-winning storytelling with SEO and analytics—using AI responsibly—to grow organic traffic for healthcare brands while producing content that earns trust and drives measurable results.

I’m a Content Marketing Specialist and award-winning journalist with 10+ years of experience across investigative reporting, SEO strategy, and digital content production. I bring breaking-news urgency, enterprise-level research discipline, and audience analytics to every piece I create.

In healthcare and medical marketing, I’ve delivered a 372% increase in organic growth by orchestrating AI-integrated SEO content strategies and using tools like SEMrush and Google Search Console. I’ve also driven measurable engagement—impression growth from 5,000 to 253,000 per month and monthly click rates rising from 108 before October 2024 to 532 after December 2025.

My journalism background taught me how to uncover community-centric truths through multi-source coordination, then translate complex information into content people can trust and act on. I’m especially effective at synthesizing technical or clinical details into accessible digital resources—because I want my work to rank, convert, and inform, not just publish.

Experience

Work history, roles, and key accomplishments

Content Marketing Specialist

Divergent Digital

Nov 2025 - May 2026 (6 months)

Orchestrated AI-integrated SEO content strategies for 14 medical clients, increasing organic growth by 372%. Improved impressions from 5,000 to 253,000 per month and raised monthly click rates from 108 to 532 while writing and editing high-conversion medical content.

Content Strategy SEMrush Google Search Console Prompt Engineering WordPress Digital Analytics

Breaking News Reporter

The Tennessean

Sep 2022 - Nov 2025 (3 years 2 months)

Delivered high-impact breaking news coverage in a major metropolitan market, managing rapid-response reporting under strict deadlines. Authored long-form enterprise investigations and used digital analytics to pivot strategy, helping investigative stories reach an average of 150,000 page views per month.

Breaking News Coverage Digital Analytics Audience Engagement Investigative Journalism

Investigative & Community Reporter

The Leaf-Chronicle

Oct 2021 - Sep 2022 (11 months)

Led comprehensive reporting on the local school district and the Fort Campbell military installation. Produced high-engagement investigative multi-part series and built localized source networks to deliver exclusive community-impact reporting.

Investigative Reporting Community Journalism Source Development Multi Part Series Local Reporting Audience Engagement

Ohio Reporter

Fremont News-Messenger / Port Clinton News Herald

Aug 2014 - Oct 2021 (7 years 2 months)

Managed full-cycle daily reporting across breaking news, criminal justice, features, and sports. Used Facebook and Twitter/X to expand digital readership and applied audience metrics to align editorial content with reader preferences.