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Connor Rohan

@connorrohan

Brand marketer at PepsiCo who took Pepsi from #5 to #1 in social impressions and engagements.

At PepsiCo, I lead brand-side digital marketing for Pepsi, including social and Pepsi.com. I drove a social strategy that took Pepsi from #5 to #1 in impressions and engagements among sparkling beverage brands in one year.

For Pepsi’s Super Bowl LX campaign “The Choice,” I led brand-side social strategy and sweepstakes mechanics, driving 10M organic engagements, 500K new followers, and #1 social share of voice among Super Bowl advertisers. I also established Pepsi’s AI search capability and directed a Pepsi.com overhaul and Drupal migration that increased AI citations by 62%.

Before PepsiCo, I pitched storylines, character arcs, and jokes for ABC’s “American Housewife” at Disney, and helped launch “Everything’s Trash.” I also served as a West Coast Page at NBCUniversal and currently help govern the Town of Wilton as Deputy Supervisor & Town Board Member.

Experience

Work history, roles, and key accomplishments

Current

Deputy Supervisor & Town Board Member

Current

Town of Wilton, NY

Jan 2026 - Present (9 months)

Organized a three-person slate and ran its unified campaign, raising $25K+ and directing outreach. Help govern an 18,000-resident town and its $10.7M budget, chairing a committee modernizing municipal code and land-use policy.

Campaign Management Fundraising Community Outreach Governance Policy Development Committee Leadership

Current

Associate Manager, Pepsi Brand Marketing

Current

PepsiCo

Jul 2025 - Present (1 year 3 months)

Lead brand-side digital marketing for Pepsi, owning social media and Pepsi.com, and driving brand strategy across major campaigns. Achieved top rankings in social impressions and engagements among sparkling beverage brands.

Digital Marketing Social Media Strategy Brand Management Campaign Management Influencer Partnerships Paid Media AI Search Optimization Drupal Circana (IRI)Data Analysis Team Leadership

MBA Intern, Commercial Marketing

PepsiCo

Jan 2024 - Dec 2024 (11 months)

Diagnosed slowing sales growth in new carbonated soft drink launches by synthesizing input from 13 teams. Recommended a three-year strategy projected to generate $587M in incremental revenue.

Market Analysis Cross Functional Collaboration Strategic Planning Data Synthesis

Writers' Assistant

Disney

Jan 2017 - Dec 2022 (5 years 11 months)

Pitched storylines, character arcs, and jokes across 55 episodes of ABC comedy 'American Housewife' in a 15-writer room. Helped launch Freeform/Hulu comedy 'Everything's Trash' and wrote product integrations for major brands.

Creative Writing Story Development Collaboration Product Integration Media Partnerships

West Coast Page

NBCUniversal

Jan 2016 - Dec 2017 (1 year 11 months)

Evaluated series pitches, scripts, and cuts for comedy streaming service Seeso. Managed calls, scheduling, and materials for development executives at Universal Television in a competitive rotational program.

Content Evaluation Script Analysis Scheduling Executive Support