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CONNIE JOHNSON

@conniejohnson

Events and community manager at an independent consultancy, creating programs that increased audience engagement by up to 35%.

United States
Message

As an independent consultant and non-profit leader, I lead content-driven marketing, communications, event support, and community engagement initiatives. My campaigns and community programs increased audience engagement by up to 35%.

For Diva Ski Squad, I manage communications, marketing, staffing, and community engagement, creating ongoing touchpoints that sustain participation beyond one-off events. I also coordinate volunteer programming with a non-profit organization and its volunteer board.

Earlier, as a freelance producer and production manager, I managed crews and coordinated stakeholders to deliver live events and multimedia projects. I also design and deliver customized programs as a professional ski and fitness instructor.

Experience

Work history, roles, and key accomplishments

VC
Current

Professional Ski & Fitness Instructor

Various Resorts & Fitness Centers

Jan 2014 - Present (12 years 10 months)

Design and deliver customized programs that build participant engagement and long-term relationships. Apply leadership and communication skills to motivate groups and support community-style programming.

IL
Current

Marketing, Communications & Community Program Director

Independent Consultant & Non-Profit Leader

Nov 2012 - Present (14 years)

Lead content-driven marketing, communications, event support, and community engagement initiatives for corporate clients, non-profit organizations, and entrepreneurial ventures. Daily use of AI tools to scale content production, track engagement metrics, and accelerate program delivery.

Education

Degrees, certifications, and relevant coursework

Eastern Michigan University logoEU

Eastern Michigan University

Bachelor of Science, Sports Medicine

Bachelor of Science in Sports Medicine from Eastern Michigan University.

PS

PSIA

Certified Ski Instructor, Ski Instruction

Certified Ski Instructor credential from PSIA.

TR

TRX

Certified TRX Suspension Training, Suspension Training

Certified TRX Suspension Training credential.

Tech stack

Software and tools used professionally

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