Colleen McCracken

With over 13 years of experience in product management, I have a proven track record of driving end-to-end product success across various industries, particularly in transportation. My expertise lies in optimizing customer journey processes and employing agile methodologies to enhance product delivery. As a Fractional Product Manager, I recently prepared a comprehensive product plan and market analysis for an AI feature that significantly impacted our north star metric.

During my tenure at Adobe, I defined and executed the product vision for two new desktop analytics products, successfully acquiring 50 users within 18 months. My role involved conducting user research and analyzing data to inform the product roadmap, prioritize the backlog, and write user stories. I also led Kanban and Scrum processes across global development teams, enhancing productivity and efficiency.

At Lyft, I developed a user journey dashboard that improved activation and resurrection rates for self-service platforms. My analytical skills were further honed at Deloitte, where I led a team in developing a prioritization tool that assessed over 800 projects, resulting in significant investment and engagement scores. I am passionate about mentoring and fostering a strong product management culture within teams.