Open to opportunities

Cole Apperson

@coleapperson

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Marketing specialist with a strong background in customer service.

United States

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What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, with opportunities for growth.

I'm a dedicated marketing specialist with a proven track record in customer service and marketing strategy. My journey began at Glide Outdoors, where I excelled as a customer service representative, achieving the highest customer satisfaction scores in North America. This experience honed my skills in communication and problem-solving, which I now leverage in my marketing role.

In my current position, I oversee the creation and promotion of marketing deliverables, successfully implementing campaigns that have resulted in significant revenue growth. My passion for storytelling extends beyond marketing; as the lead singer and songwriter for my band, MASTOIDS, I actively engage with the music community to promote our work and support local artists. I believe in the power of creativity and collaboration to drive success.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Glide Outdoors

Aug 2022 - Present (2 years 10 months)

Transitioned into a marketing specialist role, overseeing the creation and promotion of marketing deliverables. Implemented a marketing campaign targeting the dealer base, resulting in a 30%+ increase in annual revenue. Served as the primary content creator for the company's website and Instagram campaigns.

Marketing Campaigns Content Creation Social Media Marketing Digital Marketing

Customer Service Representative/Western Region

Glide Outdoors

Jan 2021 - Jul 2022 (1 year 6 months)

Hired as the sole customer service representative for the highest revenue region in North America, leading in first call resolution and achieving the highest customer satisfaction score across all five regions. Successfully met all quarterly KPIs.

Customer Service KPIs Customer Satisfaction Conflict Resolution Communication

Volunteer

Bernie Sanders Presidential Campaign

Nov 2019 - Apr 2020 (5 months)

Volunteered 12 hours per week for the Bernie 2020 campaign. Utilized Slack, Spoke, and a dialer platform to disseminate information about rallies, recruit volunteers, and educate voters on important deadlines.

Voter Education Communication Community Outreach Campaign Management

Capstone Member

Colegio Rural Agrupado

Sep 2019 - Dec 2019 (3 months)

Collaborated with a team to develop a 9-week English curriculum for students aged 9-14. Created reading comprehension quizzes, vocabulary exercises, and cultural context explanations to enhance global competence and awareness.

Curriculum Development

Production Volunteer

German Marshall Fund

Jun 2019 - Jun 2019 (0 months)

Selected from a competitive applicant pool to volunteer for the Brussels Forum Conference. Collaborated with a diverse production team, overcoming language barriers to manage logistics for Q&As, panels, and events related to transatlantic relations. Arranged transportation for high-profile attendees, including politicians and foreign policy experts.

Production Management Team Collaboration

Education

Degrees, certifications, and relevant coursework

Portland State University

Bachelor of Arts, English & Political Science

Activities and societies: Relevant Coursework: Issues in Public Policy, Global Politics, International Organization, Political Theory, Critical Writing, Nonfiction Writing, Community and Difference, American Fiction, Asian American Literature and Culture

Studied a dual major in English and Political Science, focusing on critical analysis and public policy. Relevant coursework included global politics, international organization, and various writing disciplines.