At Clockwork, I’m the sole data lead for Minecraft International, a social media programme spanning six markets. I’m building its data frameworks, success metrics, reporting infrastructure, and channel governance from the ground up.
For Xbox International, I designed and built Helios, a CLIP-based AI creative tagging system for social content. It achieved 81.7% classification accuracy, and I also developed the Creative Intelligence Custom GPT to make campaign data accessible through natural-language queries.
Earlier at Clockwork, I supported Xbox International’s social and content intelligence work, building dashboards and standardised reporting frameworks. At Digital Republic Consulting, I designed client-facing BI dashboards and used Python and SQL to clean, transform, and quality-check data.
I also build personal data tools, including a Pokémon TCG stock watcher and price-tracking dashboard. I graduated cum laude with a BSc in Information Technology and am fluent in English and Afrikaans.
