Open to opportunities

Cléa Aurianne Leencé Bawe

@claaurianneleencbawe

Senior growth strategist specializing in programmatic advertising, CRM automation, and executive operations for measurable ROI.

Senegal

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What I'm looking for

I’m looking for a remote-first role where I can own growth and AdTech performance—combining programmatic advertising optimization, CRM automation, and executive-level planning to deliver measurable ROI and scale across markets.

I’m a bilingual (French/English) senior strategist with 10+ years of experience spanning programmatic advertising, growth strategy, CRM automation, public relations, and executive leadership. I combine a Master’s in Software Engineering with hands-on expertise across Ad Tech (DSP/SSP), multichannel lead generation, and media buying.

Remote-first and results-driven, I’ve delivered measurable outcomes for international brands, startups, and communication agencies. My work consistently focuses on ROI, CTR, and ROAS targets, using campaign optimization and behavioral targeting to turn strategy into performance.

Most recently, I’ve been acting as a strategic force multiplier for a CEO as Chief of Staff (Part-Time Consultant), translating executive vision into actionable deliverables across multiple AI platform roadmaps. I oversee proposal and grant drafting for contracts exceeding $29,000 per engagement, manage stakeholder relationships for on-time milestones, and support business development through qualified lead generation and MoU facilitation.

Previously, I’ve led growth through CRM-driven playbooks and automation—guiding full CRM adoption via Pipedrive, building sales training from zero to operational, and improving pipeline velocity. Across consulting and operations roles, I’ve also strengthened teams through cross-functional leadership and technical onboarding, bridging markets and organizations across Africa, Europe, and Nigeria.

Experience

Work history, roles, and key accomplishments

Current

Chief of Staff (Part-Time)

Current

Paneotech (Pty) Ltd

Feb 2026 - Present (2 months)

Acted as strategic force multiplier for the CEO, translating executive vision into actionable deliverables and overseeing delivery of client contracts and product roadmaps across 4 AI platforms simultaneously. Led high-stakes proposals and grant applications targeting contracts above $29,000 per engagement, and drove qualified lead generation ($250/lead) plus MoU facilitation ($500/partnership).

Executive Operations Strategic Planning Stakeholder Management Product Roadmapping Business Development

Current

PR & Digital Marketing Consultant

Current

Insign Africa (Concerto)

Jan 2025 - Present (1 year 3 months)

Provided PR and digital marketing advisory, including media planning, budget allocation, and channel mix optimization across traditional and digital channels for agency clients. Participated in competitive tender processes with a 50% commission on won media planning contracts and delivered audience targeting, brand positioning, and campaign performance recommendations.

Public Relations Strategy Digital Marketing Media Planning Audience Targeting Tender Management

Head of Growth (Consultant)

Logidoo

Sep 2024 - Sep 2025 (1 year)

Re-energized the marketing team and led multichannel lead generation campaigns across 3 logistics platforms, driving measurable growth. Owned a $2,500 2025 marketing budget, launched LinkedIn prospecting automation with CRM-driven lead management, and improved an internal CRM tool ('Gestion') to enhance customer satisfaction and reduce operational friction.

Multi channel Marketing Lead Management Marketing Budget Management Cross functional Leadership

Strategic Growth Consultant

Djombi

Aug 2024 - Apr 2025 (8 months)

Guided end-to-end CRM adoption via Pipedrive by building tailored playbooks and training the sales team from zero to operational readiness. Supported prototype creation and cross-team alignment for a super app integrating sales and marketing features, including recruitment and onboarding of Nigeria-based developers.

Pipedrive CRM Adoption & Training Sales Enablement Go To Market Strategy Super App Product Advisory

Growth Hacker Consultant

No More Penguins

Nov 2018 - Jul 2021 (2 years 8 months)

Automated digital prospecting for NMP BOSS and NMP INSIDE business units using multichannel acquisition and nurturing to attract high-quality B2B leads. Ran cold email campaigns with continuous performance monitoring and implemented CRM automation using Pipedrive and Outfunnel, including web scraping-based targeted contact list building.

Cold Emailing Lead Automation Pipedrive Web Scraping Growth Hacking Performance Optimization

Communication Intern

Philip Morris International (PMI)

Nov 2018 - Nov 2020 (2 years)

Managed internal communication initiatives including newsletters, press releases, and corporate materials, and coordinated with media agencies. Contributed to creation of corporate communication materials for regional distribution.

Internal Communications Press Release Writing Media Relations Corporate Communications Newsletter Management Content Production