Open to opportunities

Christopher Schumacher

@christopherschumache

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Energetic, data-driven Head of Content with expertise in strategy and storytelling.

United States

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What I'm looking for

Seeking a dynamic environment where I can leverage my expertise in content strategy and leadership to drive growth and engagement.

As an accomplished Head of Content, I excel in fast-paced environments where I can leverage my data-driven approach to create impactful content strategies. In my current role at GreenStar Marketing, I manage 35 clients, producing over 120 content pieces monthly, including eBooks, case studies, and white papers. My leadership has resulted in a 99% client approval rate and a 75% client re-sign rate.

I have a proven track record of driving growth through content. At Crexendo Business Solutions, I led a rebranding effort that positioned them as the fastest-growing UCaaS platform in North America, achieving a 200% increase in web traffic and a 300% rise in MQLs. My expertise spans various industries, including addiction & behavioral health, automotive, television, and technology.

My passion lies in creating engaging, accessible content that resonates with diverse audiences. I thrive on collaborating with cross-functional teams to deliver results that boost brand visibility and drive business success. I am committed to staying ahead of industry trends, ensuring my strategies are always aligned with the latest best practices.

Experience

Work history, roles, and key accomplishments

Current

Head of Content

Current

GreenStar Marketing

May 2023 - Present (2 years)

As Head of Content, I strategize and produce over 120 pieces of content monthly for 35 clients, including eBooks and case studies. I lead a team of writers and SEO analysts, ensuring timely and on-brand delivery while driving significant traffic and lead generation.

Content Strategy SEO Project Management Team Leadership Content Management Systems Google Analytics Adobe HTML WordPress

Senior Content Marketing Manager

Crexendo Business Solutions

Jan 2022 - Apr 2023 (1 year 3 months)

In my role as Senior Content Marketing Manager, I developed technical content to enhance lead generation, resulting in a 200% increase in web traffic and improved market positioning. I oversaw content strategy and collaborated with teams to ensure alignment with SEO objectives.

Content Development SEO Lead Generation Market Research Team Collaboration Technical Writing Content Strategy Email Marketing Social Media Management

Senior Copywriter/Social Media Manager

RT Studios | POWERNATION TV

Jan 2020 - Jan 2022 (2 years)

As Senior Copywriter/Social Media Manager, I created engaging content for multiple TV shows, managed social media campaigns, and increased web traffic by 47%. I collaborated with producers and account executives to develop compelling scripts and marketing materials.

Copywriting Social Media Management Content Creation Google Analytics Team Management Video Editing SEO Brand Development

Education

Degrees, certifications, and relevant coursework

DeVry University

Bachelor of Arts, Business Communications

2014 - 2017

Grade: Cum Laude

Graduated Cum Laude with a BA in Business Communications. Developed comprehensive content strategies and oversaw the end-to-end content production process, achieving a 99 percent approval rate for the 120 monthly content pieces submitted to clients.