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Christopher Marchese

@christophermarchese

Business analytics leader at PRIMO BRANDS who modernized reporting and developed a contact forecast with approximately 3.8% MAPE.

United States

Message

At PRIMO BRANDS, I led analytics, reporting, forecasting, and decision support for a Customer Experience organization handling 9M+ annual contacts. I modernized reporting from ad hoc Excel/Access to SQL Server, Tableau, and later Power BI.

I identified Saturdays as approximately 3% of weekly contact volume and developed the recommendation supporting elimination of the regular Saturday operation, generating approximately $450K in recurring annual savings. I also developed a 2024 contact forecast achieving approximately 3.8% MAPE.

Earlier, at KASS SHULER, P.A., I applied Lean Six Sigma and root-cause analysis to First Legal operations, contributing to an approximately 7–10 day reduction in processing cycle time. My experience also includes business analysis, reporting, data quality, and operational controls at FIRST AMERICAN TITLE INSURANCE CO.

Experience

Work history, roles, and key accomplishments

Business Analyst – Functional Lead

Primo Brands

Feb 2016 - May 2026 (10 years 3 months)

Led analytics, reporting, forecasting, and decision support for a Customer Experience organization handling 9M+ annual contacts. Built and governed KPI reporting, dashboards, and forecasts using Tableau, Power BI, SQL Server, Excel, and Power Query.

Tableau Power BI SQL Server Excel Power Query DAX Forecasting KPI development Data Governance Vendor Performance Analytics Financial Analysis Process Improvement Stakeholder Management Leadership

Business Process Analyst

Kass Shuler, P.A.

Sep 2012 - Dec 2015 (3 years 3 months)

Analyzed business processes and operational data, gathered requirements, and supported technology and workflow improvements. Served as project team lead for approximately 18 months, coordinating priorities, requirements, testing, and implementation readiness.

Business Process Analysis Requirements Gathering Lean Six Sigma Root Cause Analysis Excel VBA SQL Project Coordination Workflow Improvement

Quality Control Analyst / Data Analyst / Business Analyst

First American Title Insurance Co.

Sep 2006 - Sep 2012 (6 years)

Performed business analysis, reporting, reconciliation, data-quality control, and process improvement within regulated title-insurance and real-estate operations. Led nightly quality operations for a 15-person team completing approximately 550 title reviews daily.