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Christoff Gericke

@christoffgericke

I am a hybrid graphic designer and web developer uniting design and code.

South Africa
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What I'm looking for

I'm seeking a design leadership role where I can unite design and web development to grow consumer brands, lead teams, build visual systems, and deliver measurable sales impact while continuing to develop my software skills.

I am a hybrid graphic designer and web developer with 7+ years' experience and a background in Information Design and Computer Science. I lead design and marketing efforts, combining brand strategy, UI/UX, and hands-on front-end development to create cohesive experiences.

My work has driven measurable business results — getting products into major retailers, a rebrand that produced 19.9% real sales growth, and growing seasonal turnover from ZAR 0 to ZAR 515,000 — while building tools like calcfeed.com and maintaining ISO‑style visual asset management.

Experience

Work history, roles, and key accomplishments

AN
Current

Head of Design & Marketing

Antjie's Handmade Naturals

Dec 2018 - Present (6 years 9 months)

Led Design & Marketing, securing placement in 34 Checkers stores and growing the brand into a top-25 SMME supplier; rebranding drove 19.9% real sales growth and supported FMCG lines with a combined annual turnover of ZAR 5,000,000. Reestablished Christmas market presence, growing turnover from ZAR 0 in 2018 to ZAR 515,000 in 2024 and built an ISO 9001-compliant visual asset library.

SE
Current

Freelance Designer & Developer

Self-Employed

Jan 2017 - Present (8 years 8 months)

Built responsive websites and the calcfeed.com web app from scratch using vanilla JavaScript, HTML, and CSS; developed brands and visual identities for startups and produced informational designs for the Singapore government.

Education

Degrees, certifications, and relevant coursework

University of the People logoUP

University of the People

Associate Degree, Computer Science

2023 - 2025

Completed an Associate Degree in Computer Science at University of the People from March 2023 to April 2025.

University of Pretoria logoUP

University of Pretoria

Bachelor of Arts, Information Design

2015 - 2018

Grade: honorary colours

Completed a four-year BA Information Design program at the University of Pretoria from Jan 2015 to Nov 2018, graduating with honorary colours.

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Christoff Gericke - Head of Design & Marketing - Antjie's Handmade Naturals | Himalayas