Open to opportunities

Jo Ruas

@joruas

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Results-driven Visual Designer with expertise in brand visibility.

Greece

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What I'm looking for

I seek a collaborative environment where I can leverage my design expertise and contribute to innovative marketing strategies.

With over 5 years of experience as a Visual Designer, I have a proven track record of enhancing brand visibility and optimizing communication strategies for global corporations. My journey has been marked by a commitment to delivering high-quality digital assets that support sales and marketing initiatives. I excel in translating business objectives into compelling visual narratives that drive engagement and revenue growth.

Currently, I serve as a Senior B2B Communications Executive at British Airways, where I lead the planning and execution of B2B sales materials, significantly boosting team efficiency and improving content delivery timelines. My previous roles at Amazon further honed my skills in creating responsive digital assets and mentoring new hires, ensuring high standards in asset quality and timely delivery. I am passionate about collaborating with innovative teams to leverage my expertise and contribute to impactful sales and marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior B2B Communications Executive

Current

British Airways

Apr 2023 - Present (2 years 1 month)

Leading the planning and execution of B2B sales materials, optimizing task allocation to enhance team efficiency by 60%. Facilitating design sessions and providing feedback to improve content delivery timelines by over 90%. Coordinating tasks to support sales strategies and designing custom slide templates to increase productivity.

B2B Team Management Feedback Sales Strategy

B2B Communications Executive

British Airways

Apr 2022 - Mar 2023 (11 months)

Supported the Global Sales team by creating over 500 assets and localizing for multiple international markets. Integrated feedback from cross-functional teams to enhance campaign collateral for high-profile sales campaigns, improving visibility across key European markets.

Localization Cross Functional Collaboration Campaign Development

Visual Designer

Amazon

Oct 2020 - Jan 2022 (1 year 3 months)

Optimized digital assets, consistently delivering 50% more than the team while achieving high design scorecard ratings. Created responsive landing pages for Amazon Custom Ads and mentored new hires, reducing onboarding time by 20%.

Digital Asset Optimization User Experience Responsive Design Mentorship Design Scorecard

Production Designer

Amazon

May 2019 - Oct 2020 (1 year 5 months)

Designed and delivered over 200 digital assets monthly, completing assignments 30% faster than typical timelines. Served as Subject Matter Expert on ad policy compliance and led training sessions to enhance team knowledge and compliance rates.

Training Team Knowledge Enhancement