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Christina Alphonse

@christinaalphonse

Marketing & Ecommerce professional at Senwan Group managing e-commerce strategy, sales forecasts, and marketing across channels.

Egypt

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At Senwan Group, I manage e-commerce marketing plans and sales forecasts while setting strategic marketing plans for ongoing projects.

I plan marketing activities across online and offline channels and manage delivery within agreed budgets. I also develop content marketing strategies and organize PR events.

At QuattroTrading, I was a Senior Marketing Executive for U.S.Polo, Aeropostale, Gant & Shopper. I planned marketing activity, prepared weekly retail reports, and monitored product performance and shop replenishments.

At Premium Card and Daniel Hechter, I worked on marketing campaigns, content, market research, and retail reporting. At Premium Card, I also handled a website revamp project and calculated ROMI on an activity basis.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Ecommerce

Current

Senwan Group

Nov 2024 - Present (1 year 11 months)

Set annual strategic marketing plan and business strategy for ongoing projects. Managed e-commerce marketing plan, forecast sales, and oversaw marketing activities across online and offline channels.

Marketing Strategy Ecommerce Digital Marketing Content Marketing PR Competitive Analysis Sales Reporting KPI Monitoring Logistics Supply Chain Payment Processes Market Analysis consumer behavior

Senior Marketing Executive

Quattro Trading

Nov 2021 - Sep 2024 (2 years 10 months)

Set annual strategic marketing plan and business strategy for ongoing projects. Managed e-commerce marketing plan, forecasting sales, and implemented marketing activities across all channels.

Marketing Strategy Ecommerce Digital Marketing Content Marketing PR Competitive Analysis Sales Reporting Production Management Visual Merchandising

Senior Marketing Executive

Premium Card

Nov 2017 - May 2020 (2 years 6 months)

Planned and implemented marketing activities across online and offline channels. Managed budget, designed upselling and cross-selling campaigns, and calculated ROMI on activity basis.

Marketing Strategy Budget Management Campaign Design ROMI Market Research Content Creation Social Media PR Competitive Analysis Sales Reporting

Marketing Executive & Assistant Brand Manager

Daniel Hechter

Apr 2017 - Nov 2017 (7 months)

Planned and implemented marketing activities across all channels. Managed budget, conducted market research, and handled production of marketing materials.