At CRAZE, I manage a €7M Amazon business across European marketplaces, where I grew sell-out by 30% in two years. I manage Amazon advertising, catalogue and content, and launch planning across the brand portfolio.
I led the launch of Kaufland, Temu, and TikTok Shop, and I'm leading CRAZE's entry into the US through Amazon US and Walmart Marketplace. I also built Seller Bridge to connect the company's Plenti account to Kaufland and sync catalogue and marketplace data.
At Rocking Gifts, I founded and ran an Amazon-focused online retail business that reached up to €740K in annual revenue. My finance background as a controller informs how I manage sales and profitability, and I build AI-assisted tools for marketplace analysis and automation.
