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Christian DeFeo

@christiandefeo

Software Community Manager and Inner Source Lead at Shell, developing programs that connect businesses, academia, and communities.

United Kingdom

Message

At Shell, I define and deploy Inner Source, Open Source, and Open Innovation programs, including RTDIP outreach. I also serve as Program, Portfolio, and Project Manager and Product Owner for AI-powered knowledge management applications and a code repository improvement tool.

At HSBC, I defined and deployed an Inner Sourcing program and Global Engineering Awards to foster engineering community and collaboration. Earlier, I delivered digital workplace and online community programs at IRIS Software, Immediate Media, and Elsevier, including a mobile app for iOS and Android at Immediate Media.

Experience

Work history, roles, and key accomplishments

Current

Software Community Manager / Inner Source Lead

Current

Shell plc

Mar 2023 - Present (3 years 8 months)

Define, develop, and deploy Inner Source, Open Source, and Open Innovation programs, including RTDIP outreach, to promote knowledge and code sharing. Act as Program, Portfolio, and Project Manager, and Product Owner for AI-powered knowledge management applications.

Inner Source Open Source Open Innovation Program Management Product Ownership AI Stakeholder Management Community Management

Engagement & Adoption Manager

HSBC

Jun 2021 - Mar 2023 (1 year 9 months)

Defined, developed, and deployed the Inner Sourcing program and Global Engineering Awards to enhance Engineer Experience and foster collaboration. Served as Program Manager, overseeing stakeholder communications and reporting.

Inner Source Program Management Stakeholder Management Community Management Adoption Strategy

Community & Influencer Manager

UENI

Dec 2020 - May 2021 (5 months)

Defined and implemented social media strategies and communication campaigns to boost brand awareness and grow UENI's following. Engaged with Facebook Groups, influencers, affiliates, and customers to drive follower growth and customer acquisitions.

Social Media Strategy Influencer Marketing Community Management Brand Awareness Customer Acquisition

Head of Digital Workplace

IRIS Software

Jun 2019 - Mar 2020 (9 months)

Defined and delivered the IRIS Digital Workplace program's vision, technology, marketing, and project roadmap. Led the Digital Workplace steering committee and championed end users to promote best practices.

Digital Workplaces Program Management Stakeholder Management User Adoption Project Delivery

Head of Community Programs

Immediate Media

May 2018 - Nov 2018 (6 months)

Designed and delivered a community strategy aligned with brand and commercial goals, leading online communities and user-generated content. Collaborated with the CIO to optimize community business approaches and delivered a mobile app.

Community Strategy Online Communities User Generated Content Mobile Apps Stakeholder Management

Product Marketing Manager – Social

Elsevier

Jun 2016 - Apr 2018 (1 year 10 months)

Managed the Health of the Network to align demographic mix with strategic goals and built and marketed Mendeley's social products portfolio. Drove community engagement by leveraging metrics and implementing a comprehensive marketing program.

Product Marketing Social Media Community Engagement Metrics Analysis Marketing Strategy

Digital Content Manager – Semiconductors

RS Components

May 2015 - Jun 2016 (1 year 1 month)

Collaborated with editors to ensure production of world-class content across RS Platforms and social media to maximize SEO. Designed and delivered creative programs to build compelling content for a community of engineers.

Content Management SEO Social Media Creative Programs Engineering Community

Global Community Supplier Manager (element14)

Premier Farnell

Nov 2011 - May 2015 (3 years 6 months)

Developed and delivered multi-phased, multi-lingual creative content, community, and marketing projects focused on advanced technologies. Led and maintained business relationships with international supplier partners and leveraged element14's online community.