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Alex Alinia

@alexalinia

Innovation executive at Shell who grew a 78-product portfolio to 192 and built a 15-year digital roadmap.

At Shell - New Energies, I built a 15-year digital product roadmap and expanded a live hardware and software portfolio from 78 products to 192. I also designed and delivered a Data Platform that turned Low Carbon Solutions value-chain data into actionable insights.

I brought fragmented financial reporting into a unified ROI-based governance model, improving budget accuracy from 32% to 93% within two months across a £500M+ portfolio. At Aravo Solutions, I consolidated 20+ solution plans for a £5M/year BP programme, reducing costs by 39% and delivery time by 23%.

Through Aubay UK and Yasna Academy, I developed a three-phase innovation hub that secured £5M in funding and guided 12 startups from early concepts to revenue-generating businesses. My work has spanned energy, fintech, SaaS, and ventures across AI, blockchain, cybersecurity, and IoT.

Experience

Work history, roles, and key accomplishments

Current

Technology Innovation Specialist

Current

Aubay UK

Jan 2016 - Present (10 years 9 months)

Developed and delivered a three-phase innovation hub for a Chinese development and investment company, securing £5M in funding. Led startup and corporate innovation initiatives across Europe and Asia.

Innovation Management Startup Funding Investment AI Blockchain Cybersecurity IoT Product Launch Cross Cultural Management

Chief Innovation Officer

Shell

May 2021 - Dec 2025 (4 years 7 months)

Led programme delivery for Shell's New Energies Transformation Team, scaling a product portfolio from 78 to 192 products. Built a 15-year digital product roadmap and digitised the end-to-end value chain for Low Carbon Solutions.

Agile Scrum Kanban Waterfall Stage Gate Methodology SAFe PRINCE2 MSP RAID Vendor Management C Suite Reporting Data Platform Product Lifecycle Management Roadmapping Budget Management

Senior Programme Lead

Aravo Solutions

Jul 2019 - Nov 2020 (1 year 4 months)

Led a major £5M/year program for BP, overseeing a global team of developers and client stakeholders across three continents. Delivered bespoke risk and audit platforms in partnership with Deloitte.

Program Management Risk Management Audit Jira Confluence SSL Stakeholder Management Cost Reduction Digital Transformation

Pre-Sales Solutions Consultant EMEA

IBISWorld

Nov 2014 - Jan 2016 (1 year 2 months)

Led end-to-end solution architecture for a global business intelligence firm, partnering with sales to drive strategic deals and exceed revenue targets. Increased revenues by 22% in the first nine months.

Pre Sales Solutions Architect Strategic Sales RFP Technical Assessments Revenue Growth Stakeholder Management

Pre-Sales Solutions Consultant

Optimity Ltd

May 2014 - Nov 2014 (6 months)

Delivered tailored CxO-level presentations and managed large-scale RFP/RFI responses for national infrastructure projects. Achieved £180k+ sales against an £83k target.

Pre Sales RFP RFI ERP Supply Chain Consultative Selling Technical Presentations

COO - Interim

Visit Rentals

Apr 2013 - Apr 2014 (1 year)

Led the successful turnaround of a struggling startup, increasing monthly sales from £12K to £32K in three months. Initiated a Lean program that increased production by 118% and reduced costs by 30%.

Turnaround Management Lean Cost Reduction Strategic Partnerships Product Development Team Mentoring