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Christian Alas

@christianalas

E-commerce & Shopify Specialist at HOPWTR customizing Shopify storefronts and supporting email campaigns.

At HOPWTR, I customize and optimize the Shopify storefront using Liquid, themes, templates, and custom functionality. I also support email campaigns and configure tools for subscriptions, upsells, and post-purchase experiences.

Previously, at Ninja Web Corporation, I built custom Shopify themes and apps and architected Klaviyo and Twilio automation flows that drove a 25% lift in conversions. Across my web development work, I’ve delivered websites and e-commerce stores using WordPress, Drupal, and Shopify.

Experience

Work history, roles, and key accomplishments

Current

E-commerce & Shopify Specialist

Current

HOPWTR

Jul 2025 - Present (1 year 3 months)

Serves as the primary Shopify specialist, customizing storefronts with Liquid and managing email marketing campaigns. Configures e-commerce tools for subscriptions, upsells, and retention, and supports integrations with social media and analytics platforms.

Shopify Liquid Klaviyo Email Marketing Ecommerce Rebuy UpCart Stay Ai Aftersales Integration Analytics

Web Developer & Marketing Lead

Ninja Web Corporation

Jan 2020 - Jan 2025 (5 years)

Led and mentored a team of developers and marketers, delivering end-to-end web projects and omnichannel campaigns. Architected email and SMS automation flows, improving conversions by 25% and ROAS by 30%.

Team Leadership Klaviyo Twilio Meta Ads Meta Business Manager SEO Google my business Google Workspace Shopify Liquid

Web Developer & Digital Marketer

Red 5G

Jan 2019 - Dec 2019 (11 months)

Developed responsive websites and landing pages, and executed email marketing campaigns. Created ad copy for PPC and social campaigns, achieving a 40% increase in qualified leads.

Web Development Email Marketing Mailchimp Benchmark Omnisend PPC SEO Keyword Research Copywriting

Web Developer

Ninja Web Corporation

Jan 2016 - Jan 2019 (3 years)

Delivered 150+ websites and e-commerce stores on WordPress, Drupal, and Shopify. Implemented SEO strategies, email blasts, and PPC campaigns, managing full-cycle projects from requirements to deployment.

WordPress Drupal Shopify SEO Email Marketing PPC Project Management