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Chigaru Enyiayi

@chigaruenyiayi

Message

Content strategist and researcher crafting research-backed storytelling that drives brand visibility and engagement.

Nigeria

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What I'm looking for

I’m looking to lead research-backed content strategy—building content systems and calendars, uncovering audience opportunities through social listening and analytics, and helping brands grow visibility, engagement, and leads.

I’m a content strategist and researcher who builds high-performing content strategies using audience insights, competitor analysis, cultural research, and trend forecasting. I translate business objectives into strategic content plans—then make them actionable through content systems, messaging, and editorial planning.

In recent roles, I produced 20+ monthly content assets and researched 100+ content angles across business, media, culture, and the creator economy. I’ve built 3+ months of strategic content calendars, supported lead generation through research-informed messaging, and managed audience growth across platforms using data-driven optimization. I also contributed 12 research-supported articles during my content writing internship.

Experience

Work history, roles, and key accomplishments

Current

Content Creator & Content Researcher

Current

Ellas Admin Consult

Mar 2026 - Present (4 months)

Developed research-backed content strategies aligned with business goals and audience needs, conducting audience research, competitor analysis, keyword research, and social listening. Built strategic content calendars, supported lead generation, and helped recruit and evaluate new creative talent.

Content Strategy Content Research Audience Research Competitor Analysis Keyword Research Social Listening Content Planning Brand Messaging Lead Generation Talent

Current

Founder & Content Creator

Current

Personal Brand

Nov 2025 - Present (8 months)

Built a personal content brand focused on creativity, culture, media, and creator systems by analyzing trends and developing 100+ content angles. Produced 20+ monthly content assets and created strategic content systems using cultural analysis, trend forecasting, audience research, and social listening.

Content Strategy Content Planning Content Systems Audience Research Social Listening cultural analysis Brand Growth Storytelling

Content Writing Intern

The Wayout Media Network

Mar 2026 - Jun 2026 (3 months)

Researched trends, audience interests, and cultural conversations to support editorial content creation. Wrote 12 research-backed articles, conducted competitor analysis, and helped convert long-form content into social media-friendly educational assets.