
Cheryl Krajna
@cherylkrajna
I’m seeking an Educational Communications or Content Writer role, and am open to other opportunities to best use my communications experience.
What I'm looking for
I've created communications for Nonstop Health, HSBC, M&T Bank, and other companies, reaching more than 200,000 employees and supporting 50,000+ members and 5,000+ clients.
Working across teams and collaborating with SMEs, I write and edit content, blog posts, stories, and support resources that engage, inform, and educate target audiences while following style guidelines and quality standards.
I've launched knowledge bases, doubled educational resources, and created 50+ support articles to help users resolve questions independently. My email campaigns achieved open rates of 70–80% and 66% enterprise engagement.
I'm eager to collaborate across teams on communications, content writing and editing, and educational content that makes complex healthcare, technology, and regulatory information clear.
Experience
Work history, roles, and key accomplishments
- Eager to partner with technology SMEs and product owners to develop end-user communications such as knowledge base articles and emails, as shown by experience with M&T Bank’s technology division.
- Know-how in leveraging AI tools for drafting, summarization, and consistency checks.
- Driven to improve employee and customer engagement, as demonstrated by delivering communications reaching more than 50,000 members and 5,000 clients, while producing consistently high-performing campaigns with open rates reaching 70–80% and 66% enterprise engagement.
- Ability to expand knowledge bases and educational resources.
- Motivated to simplify complex information
Marketing & Comms Specialist
HSBC Bank
May 2016 - Oct 2020 (4 years 5 months)
- Driven to improve employee and customer engagement, as demonstrated by delivering communications reaching more than 200,000 employees
- Motivated to simplify complex regulatory and technical information, as evidenced by supporting 50,000+ members and 5,000+ employer clients through compliant healthcare and technology communications.
Ability to develop internal employee communications for HR Department, as shown by creating clear employee-facing content across email, collateral, and social media channels.
Education
Degrees, certifications, and relevant coursework
University of North Carolina
Certificate, Instructional Design
Instructional Design Certificate, anticipated completion in December 2026.
St. Bonaventure University
Master of Arts, Integrated Marketing Communications
Master of Arts in Integrated Marketing Communications. Received the Deborah A. Henretta Award for Outstanding Achievement in Integrated Marketing Communications.
Syracuse University
Bachelor of Science, Journalism
Bachelor of Science in Newspaper Journalism with a minor in American History.
Northwestern University
Professional Development, Content Strategy
Completed Content Strategy for Professionals course through Coursera.
Association for Talent Development
Certificate, Adult Learning
Adult Learning Certificate.
The Associated Press
Professional Development, Writing
Completed the 'Write Your Way to Success' course.
Availability
Location
Authorized to work in
Portfolio
ckrajna1.journoportfolio.comSalary expectations
Social media
Job categories
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