chen wei

I’ve taken independent brand work from initial idea to launch, building online stores on SHOPLINE and Shopify and iterating on features with CSS and JavaScript. For ring-making, I researched and tested repeatedly, then designed and made the finished products myself. I also manage product content across TikTok, YouTube, and Facebook, including photography, video editing, planning, and publishing.

On the AI side, I’ve built semi-automated tools that compress video, use AI to find best moments, and generate first cuts for review, plus a workflow that moves from scripts to images, storyboard clips, and final video with a human check. Earlier, I led IT and gaming project operations (COO/Project & Operations Lead) for global markets, coordinating delivery and using event tracking and conversion funnel data to reduce drop-off.