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Charnjit Singh

@charnjitsingh

Social Media Strategist at BLEED Esports who grew brand accounts to 20M+ views and 30K+ followers.

At BLEED Esports, I grew brand accounts to 20M+ views and 30K+ followers within 4–6 months through multimedia content and creator collaborations. I also directed content production and brand partnerships with Hydroflux, Secretlab, and ASUS ROG x Aimlabs.

At Knights / Knights Arena, I directed creative identity, platform growth, and campaign strategy across esports teams and tournament properties, achieving 400%+ engagement growth across Instagram, TikTok, and YouTube. I led official social coverage for Riot Games Challengers NA and VCT Ascension Americas in 2024.

In 2025, I led social media and lead-generation campaigns for real estate developers including Birla Estates, Godrej, Signature Global, and M3M. I also directed marketing and creative strategy for a commercial real estate development in Patiala, spanning brand positioning, media production, and digital campaign planning.

Across my work, I’ve developed brand messaging, content calendars, and discovery strategies for esports, real estate, and consumer brands. I’m certified as an Adobe Certified Associate and Autodesk Certified Specialist.

Experience

Work history, roles, and key accomplishments

Creative Lead

The Social Factory

Dec 2024 - Dec 2025 (1 year)

Led creative and campaign development across consumer and digital entertainment client accounts. Managed client onboarding, retention, and strategic account planning for a large, multi-sector client portfolio.

Creative Direction Campaign Development Client Onboarding Account Planning Brand Messaging Social Media Reporting Lead Generation

Social Media & Creative Lead

Knights Arena

Dec 2023 - Dec 2024 (1 year)

Directed creative identity, platform growth, and campaign strategy across esports teams and tournament properties, achieving 400%+ engagement growth across Instagram, TikTok, and YouTube. Led official social coverage for Riot Games Challengers NA and VCT Ascension Americas.

Social Media Strategy Creative Direction eSports Instagram TikTok YouTube Brand Activation Live Events Content Production

Project Lead

CS2 Invitational Event

Nov 2023 - Nov 2023 (0 months)

Led creative, broadcast, and operational execution for an international CS2 event, including scheduling, production direction, and creative scripting. Coordinated international talent, casters, influencers, and staff across time zones.

Event Management Broadcast Production Scheduling Talent Coordination Creative Scripting

Freelance Esports Projects

Freelance

May 2023 - Nov 2023 (6 months)

Provided brand management, project management, and editorial content for esports organizations including Revenant Esports, KJC Esports, and AR Esports.

Brand Management Project Management Editorial Content Brand Rollout Positioning

Socials, Content & Team Lead

BLEED Esports

Dec 2021 - Apr 2023 (1 year 4 months)

Grew brand accounts to 20M+ views and 30K+ followers within 4–6 months through strategic multimedia content and creator collaborations. Directed content production and brand partnerships with Hydroflux, Secretlab, and ASUS ROG x Aimlabs.

Social Media Growth Content Production Brand Partnerships Esports Operations Valorant Team Management

Creative & Marketing Lead

Independent Consumer Projects

Jan 2025 - Present (1 year 9 months)

Led social media and lead-generation campaigns for major NCR real estate developers, driving high-value leads through Google Ads and Meta Ads. Directed full-scale marketing and creative strategy for a commercial real estate development in Patiala.

Social Media Strategy Lead Generation Google Ads Meta Ads SEO OOH Advertising Drone Cinematography Brand Positioning Campaign Planning

Project Lead

E4EQUIP

Senior editorial and brand strategy lead overseeing platform growth, publication direction, and client relationships. Directed SEO and content-discovery strategy, improving article ranking and organic reach.

SEO Content Strategy Content Calendar Analytics PR Client Relations