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Chaima Naffouti

@chaimanaffouti

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Data Analyst turning SAP and DMP data into trusted insights and dashboards for smarter decisions.

Tunisia

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What I'm looking for

I’m looking for a role where I can own end-to-end analytics—SQL, Power BI, and SAP/DMP data—turning complex datasets into reliable dashboards and actionable decisions, collaborating closely with business teams.

I’m a Data Analyst focused on data integrity, reporting accuracy, and decision-ready insights. I work across SAP and data management platforms, transforming complex datasets into clear, measurable outcomes for stakeholders.

Most recently, as an SAP Data Consultant (Project-Based) at XFlowdata, I performed quality assurance on SAP data tables (MARA, MVKE, EINA) and ensured compliance with reference standards. I extracted and analyzed SAP data using SE16H and MM03, then identified and resolved supply chain data discrepancies to improve reporting accuracy and support data-driven decision-making.

Earlier, at ArabyAds, I served as a Data Management Platform Manager, collaborating with sales and programmatic teams to support audience segmentation and targeting using Lotame. I managed and optimized DMP infrastructure for data integrity, security, and scalability, leveraged Power BI for actionable insights, and supported strategic audience and performance analysis—while also building interactive dashboards and KPI-driven analysis with Excel, Power BI, and automation.

Experience

Work history, roles, and key accomplishments

SAP Data Consultant

XFlowdata

Oct 2024 - Mar 2025 (5 months)

Performed QA on SAP data tables (MARA, MVKE, EINA) to ensure data integrity and compliance with reference standards. Extracted and analyzed SAP data using SE16H and MM03 to support material, hierarchy, and purchasing reporting, resolving supply chain discrepancies to improve accuracy.

SAP SE16H Data Integrity MARA EINA

Data Management Platform Manager

ArabyAds

Oct 2023 - Mar 2024 (5 months)

Collaborated with sales and programmatic teams to support data-driven audience segmentation and targeting using Lotame. Managed and optimized DMP infrastructure for data integrity, security, and scalability, using Pubverse and Power BI to deliver actionable audience and performance insights.

Pubverse Power BI Segmentation Targeting Data Security Scalability Data Integrity

Data Analyst Consultant

Hp Costa Rica

Apr 2023 - Jul 2023 (3 months)

Analyzed and reconciled raw data using Excel and Power BI to generate insights that supported business improvements. Presented findings and recommendations to stakeholders to drive actionable improvement plans.

Excel Power BI Data Reconciliation Data Analysis Reporting

Data Analyst

Huawei Technologies

Jul 2021 - Feb 2023 (1 year 7 months)

Designed interactive Power BI dashboards for real-time sales and customer data to support decision-making. Evaluated project performance with KPI frameworks and statistical analysis, maintained data analysis systems for 50+ users, and automated incentive calculations to improve efficiency and accuracy.

Power BI Dashboard Development KPIs Statistical Analysis Data Automation Data Security Performance Evaluation

Education

Degrees, certifications, and relevant coursework

GUST Training

Data Analytics Bootcamp, Data Analytics

2025 -

Activities and societies: Advanced Excel (Pivot Tables, dashboards, data cleaning); SQL (joins, aggregations, subqueries); Python (Pandas, NumPy); Power BI data modeling and visualization.

Pursuing a Data Analytics bootcamp at GUST Training (in progress) covering advanced Excel, SQL, Python for data analysis, and Power BI modeling and visualization.