Open to opportunities

CF Fitz

@cffitz

Message

Award-winning creative director and executive producer driving cinematic social and branded storytelling.

United States

Message

What I'm looking for

I seek senior creative leadership roles where I can lead cross-platform storytelling, scale audience growth, and produce culturally resonant branded content.

I am an award-winning Creative Director, Executive Producer, and Social Media Strategist with over 12 years creating high-performing branded and celebrity content across TikTok, Instagram, YouTube, and X.

I have produced and directed campaigns and films for major brands and networks, including Disney, Pepsi, McDonald’s, HBO, Netflix, Showtime, and BBC, and I am a 4× Webby Award winner with campaigns reaching tens of millions of views.

My work spans broadcast and social creative direction, campaign management, and original asset creation—delivering audience growth through cinematic storytelling, luxury brand photography, and live-event capture.

I lead with a strategic, hands-on approach to creative and production management, focusing on brand tone of voice, client collaboration, and measurable engagement growth that converts cultural relevance into results.

Experience

Work history, roles, and key accomplishments

Director

Queen Sugar

Directed episodes of an acclaimed TV series, advancing inclusive storytelling and representation while delivering high-quality episodic direction.

Television Directing Script Interpretation Collaboration Post production

Social Media Content Manager

LensCrafters

Managed day-to-day social content and co-promotion for a celebrity brand ambassador over 2+ years, coordinating posting, engagement, and cross-platform campaigns.

Social Media Management Ambassador Community Engagement Analytics Copywriting

Showrunner / Supervising Producer

Disney | ABC Family

Created and ran a long-running unscripted series (104 episodes), overseeing creative, financial, and production management to sustain series performance.

Production Management Development Budgeting Scheduling Team Leadership Creative Oversight

Director / Writer

HBO Max

Directed and co-wrote episodes of an AR-driven cinematic series, collaborating with high-profile directors and advancing innovative visual storytelling in season one.

Director Screenwriting AR Driven Production Collaboration Visual Storytelling Production Leadership

Principal / Creative Director

Dancing Pictures LLC

Led creative direction, production management, and post-production for branded films and campaigns for HBO, Pepsi, Ford, P&G, Qualcomm, TNT, FOX, and Starz.

Creative Direction Production Management Post production Campaigns Client Management Team Leadership

Creative Producer

Denizen Group

Produced multiple Webby Award-winning branded campaigns for major entertainment clients, delivering viral digital films and social-first video assets with multi-million view counts.

Video Production Campaign Strategy Post production Storytelling

Creative Director

Saatva

Directed brand campaigns and national TV spots from concept to delivery for a luxury wellness brand, optimizing design and storytelling for broadcast and digital performance.

Broadcast Direction Campaign Strategy Creative Development Storytelling Art Direction Post production Stakeholder Management

Creative Director

The Canterbury Agency

Oversaw daily content strategy, social creative direction, and live event capture for brands, celebrities, and athletes, driving audience growth and high-performing branded content across TikTok, Instagram, YouTube, and X.

Social Media Strategy Creative Direction Content Production Celebrity Content Audience Growth Photography Brand Partnerships

Development Producer / Pilot Producer

Queer Eye (Bravo)

Produced the pilot for an Emmy-winning franchise, overseeing creative and production execution during development to establish series tone and format.

Development Casting Production Coordination Creative Strategy

Director / Executive Producer / Writer

City National Bank

Directed and produced commercial campaigns celebrating women entrepreneurs for MSNBC broadcast and social distribution, focusing on narrative-driven brand storytelling.

Storytelling Distribution On Camera Direction

Executive Producer / Commercial Manager

British Sky Broadcasting

Produced network promos and commercial content, achieving Promax recognition while managing creative delivery for major TV properties and promotional campaigns.

Commercial Management Creative Direction Team Coordination Client Relations

Director / Producer / Writer

Jewel's Catch One

Directed and produced the award-winning feature documentary chronicling 42 years of Black and LGBTQ+ history, achieving multiple festival awards and distribution via ARRAY.

Producer Writing Interview Direction

Director

McDonald's

Directed national broadcast and social campaigns integrating celebrity talent and brand storytelling for TikTok and Instagram, enhancing social engagement and campaign reach.

Broadcast Direction Celebrity Integration TikTok Instagram Campaign Execution Set Direction

Executive Producer / Director

Showtime

Executive produced and directed network marketing campaigns for multiple series, delivering global marketing assets and aligning creative with network strategy.

Executive Producer Marketing Campaigns Team Leadership Campaign Strategy