Open to opportunities

Cessa Liu

@cessaliu

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Dynamic marketer with 7+ years in B2B and B2C marketing.

Indonesia

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What I'm looking for

I seek a role that fosters creativity and strategic thinking, with opportunities for growth.

I am a dynamic marketer with over 7 years of experience in both B2B and B2C marketing across diverse industries. My expertise lies in supply-demand matching, integrated marketing, and brand management. I have a proven track record of driving digital transformation and leading high-performing teams. My approach is rooted in data-driven analysis, ensuring robust outcomes that align with a 'make it happen' attitude.

Currently, as the Brand Lead at DooGroup, I drive brand and marketing strategy across multiple regions, achieving a remarkable 200% increase in customer acquisition within six months. I have successfully launched regional campaigns that resulted in a 25% increase in web traffic and optimized marketing operations, reducing campaign budgets by 15% while increasing ROI by 10%. My previous roles have equipped me with the skills to forge partnerships with key stakeholders and act as a strategic advisor to senior management, aligning branding initiatives with market opportunities.

Experience

Work history, roles, and key accomplishments

Current

Brand Lead

Current

Doogroup

May 2023 - Present (2 years 1 month)

Driving brand and marketing strategy for Doo Financial across multiple Southeast Asian markets. Led multi-channel marketing initiatives achieving a 200% increase in customer acquisition within six months. Strengthened brand equity through compelling narratives and consistent messaging.

Brand Management Digital Marketing Multi channel Marketing Performance Marketing Customer Acquisition Strategic Partnerships Campaign Management Data Analysis

Marketing Director

XLD Finance

Jan 2022 - Jan 2023 (1 year)

Led a regional marketing team executing B2B strategies that drove a 50% increase in API integrations. Developed go-to-market strategies and product campaigns, boosting enterprise trial to paid conversion by 30%. Implemented CRM automation, doubling lead nurturing.

B2B Marketing Go To Market Strategy API Integration Marketing Automation Team Leadership Partnership Development

Head of Brand & Marketing

Sinarmas Mining - Crypto Project

Feb 2021 - Feb 2022 (1 year)

Executed 360° marketing strategies for investment apps and tokens, achieving over 2 million registered users within two months. Managed digital and offline marketing channels, optimizing budgets and vendor collaborations.

User Acquisition Digital Marketing Community Building Budget Management Campaign Optimization SEO Content Marketing

Senior Marketing Manager

OVO

Sep 2019 - Sep 2021 (2 years)

Led performance and branding marketing, achieving a 49% increase in brand awareness. Developed go-to-market strategies for new product launches and managed marketing partnerships across various sectors.

Performance Marketing Branding Go To Market Strategy User Acquisition Digital Marketing Partnership Management Analytics

Strategic Media Planner

Ogilvy

Jan 2018 - Jan 2019 (1 year)

Composed campaign plans and media placement strategies for various brands. Conducted market research and developed narrative decks to keep brands aligned with the creative landscape.

Media Planning Campaign Strategy Market Research Brand Development Digital Marketing Creative Strategy Client Management

Education

Degrees, certifications, and relevant coursework

Binus University

Business Management

Studied Business Management, focusing on developing skills in marketing strategies, brand management, and business operations. Implemented CRM automation, doubling lead nurturing and conversion rates. Served as the spokesperson and representative at Web3 events, enhancing industry connections.