At Publicis Global Delivery, I analyze marketing campaigns for Coca-Cola, Infiniti, Victoria's Secret, and Samsung. For Coca-Cola CRM, I review email and SMS performance, run subject-line A/B tests, and build segments, calculated metrics, and Data Views in Adobe CJA.
For Infiniti, I produced weekly brand-performance reporting across Meta, TikTok, and LinkedIn, along with social-listening sentiment analysis in Sprinklr. For Victoria's Secret, I maintained an Alteryx pipeline consolidating campaign data from BigQuery and social platforms.
At Backus - AB InBev, I built an XGBoost model in R to forecast weekly beer demand per store using geospatial features, and benchmarked it against other tree-based models. At International Company Education (now SinergIA Digital Lab), I built a lead-scoring model and applied NLP sentiment analysis to social media comments.
I work with SQL, BigQuery, Python, and R across marketing analytics and machine learning. I'm currently building LLM-powered analytics tools.
