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Cecil Mills

@cecilmills

Director of Event Marketing at Cantey Foundation Specialists who increased event attendance by 35% and cut operating costs by 20%.

United States

Message

At Cantey Foundation Specialists, I lead event marketing and field operations across seven states, overseeing a 100-person workforce and 1,500–2,000 events. I manage a $5M event budget and guide planning from event calendars and site logistics through vendor coordination and post-event review.

I increased event attendance by 35% within one year and reduced operating costs by 20% through improved marketing and operations. Previously, at Leaf Filter North, I contributed to a 25% increase in regional sales through updated marketing strategies and stronger field execution.

Experience

Work history, roles, and key accomplishments

Current

Director of Event Marketing

Current

Cantey Foundation Specialists

Jan 2021 - Present (5 years 10 months)

Leads event marketing and field operations across seven states, overseeing a 100-person workforce and a portfolio of 1,500-2,000 events. Manages a $5M budget, directs recruiting and training, and increased attendance by 35% while reducing costs by 20%.

Event Marketing Field Operations Budget Management Vendor Management Recruitment Training Event Planning Logistics Lead Generation performance reporting

Regional Event Marketing Manager

Leaf Filter North

Feb 2019 - Jan 2021 (1 year 11 months)

Directed marketing operations across a nine-state region, coordinating sales and event marketing activity. Recruited and developed field staff, and contributed to a 25% increase in regional sales through updated strategies.

Marketing Operations Sales Strategy team development Lead Generation Performance Analysis

Financial Relationship Specialist

South Carolina Federal Credit Union

May 2014 - Feb 2019 (4 years 9 months)

Delivered tailored financial solutions in consumer lending and member services, cross-selling products and building long-term relationships. Exceeded sales targets by 30% through needs-based recommendations.

Consumer Lending Cross Selling Customer Service Relationship Management Sales

Area Retail Sales Manager

3D Marketing LLC

Jan 2003 - May 2014 (11 years 4 months)

Managed retail operations and team performance, including recruiting, training, and employee development. Built sales strategies to improve growth, customer retention, and regional profitability.

Retail Operations Sales Strategy Team Management Recruitment Training Inventory Management Merchandising