Catuama SilvaCS
Open to opportunities

Catuama Silva

@catuamasilva

Experienced Trade Marketing professional with a focus on analytics.

Netherlands

What I'm looking for

I am looking for a role that challenges me and allows for professional growth in a dynamic environment.

I am a creative problem solver with over 11 years of experience in Trade Marketing, Logistics, and Distribution. My career has been defined by my ability to lead transformation initiatives at a regional scale, focusing on improving operating models that enhance people, processes, and platforms. I thrive in the FMCG sector, always prioritizing the client company equation.

In my recent role as a Logistics Planning Manager at British American Tobacco, I developed analytical solutions that significantly improved supply chain accuracy and efficiency. I have a proven track record of managing teams and driving performance through data-driven insights. My experience spans various roles, from Trade Marketing Manager to Brand Development Manager, where I successfully led strategies that increased market share and sales performance.

Fluent in English, Portuguese, and Spanish, I bring a global perspective to my work. I am passionate about creating impactful marketing strategies and fostering strong relationships with clients and stakeholders. I am committed to continuous learning and growth, always seeking new challenges that allow me to leverage my skills in analysis and strategic planning.

Experience

Work history, roles, and key accomplishments

AM
Current

English Tutor

AmazingTalker

Jun 2021 - Present (4 years)

Tailor-made lessons according to students’ needs, providing free study material in both Business and General English.

BT

Logistics Planning Manager

British American Tobacco

Jul 2019 - Jan 2021 (1 year 6 months)

Developed analytical solutions and standardized processes, increasing supply chain forecast accuracy to 87%. Managed KPIs and led a team of analysts to improve operational results.

BT

Trade Marketing Manager

British American Tobacco

Sep 2014 - May 2017 (2 years 8 months)

Managed market share and sales volume forecasts, executing plans to grow market share and optimize marketing tools.

BT

Retail Communication Specialist

British American Tobacco

Nov 2010 - Oct 2011 (11 months)

Developed and executed B2C and B2B campaigns, analyzing data to suggest actions for market share and volume increase.

BT

Trade Rep

British American Tobacco

Jul 2008 - Feb 2010 (1 year 7 months)

Negotiated market share plans and executed promotional items while training outlet staff to enhance product knowledge and sales.

Education

Degrees, certifications, and relevant coursework

Teaching House of London logoTL

Teaching House of London

CELTA Certificate, Teaching

2021 - 2021

Completed CELTA Certificate, focusing on teaching English as a second language, enhancing skills in lesson planning and classroom management.

ESPM logoES

ESPM

MBA in Marketing, Marketing

2010 - 2010

Earned an MBA in Marketing, gaining advanced knowledge in marketing strategies, consumer behavior, and brand management.

PUCRS logoPU

PUCRS

MBA in English, English

2007 - 2007

Completed an MBA in English, focusing on advanced language skills and business communication.

UCPEL logoUC

UCPEL

University Degree in Communication - Journalism, Communication

2005 - 2005

Obtained a University Degree in Communication with a focus on Journalism, developing skills in media, writing, and communication strategies.

Tech stack

Software and tools used professionally

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Catuama Silva - English Tutor - AmazingTalker | Himalayas