Catuama Silva
@catuamasilva
Experienced Trade Marketing professional with a focus on analytics.
What I'm looking for
I am a creative problem solver with over 11 years of experience in Trade Marketing, Logistics, and Distribution. My career has been defined by my ability to lead transformation initiatives at a regional scale, focusing on improving operating models that enhance people, processes, and platforms. I thrive in the FMCG sector, always prioritizing the client company equation.
In my recent role as a Logistics Planning Manager at British American Tobacco, I developed analytical solutions that significantly improved supply chain accuracy and efficiency. I have a proven track record of managing teams and driving performance through data-driven insights. My experience spans various roles, from Trade Marketing Manager to Brand Development Manager, where I successfully led strategies that increased market share and sales performance.
Fluent in English, Portuguese, and Spanish, I bring a global perspective to my work. I am passionate about creating impactful marketing strategies and fostering strong relationships with clients and stakeholders. I am committed to continuous learning and growth, always seeking new challenges that allow me to leverage my skills in analysis and strategic planning.
Experience
Work history, roles, and key accomplishments
English Tutor
AmazingTalker
Jun 2021 - Present (4 years)
Tailor-made lessons according to students’ needs, providing free study material in both Business and General English.
Logistics Planning Manager
British American Tobacco
Jul 2019 - Jan 2021 (1 year 6 months)
Developed analytical solutions and standardized processes, increasing supply chain forecast accuracy to 87%. Managed KPIs and led a team of analysts to improve operational results.
Brand Development Manager
British American Tobacco
Dec 2018 - Jul 2019 (7 months)
Led brand strategy in Brazil, analyzing quantitative and qualitative results to propose improvements and negotiate strategies with global brands.
Marketing Services Manager
British American Tobacco
May 2017 - Nov 2018 (1 year 6 months)
Responsible for market share in the South Region, managing sales forecasts and analyzing performance to identify growth opportunities.
Trade Marketing Manager
British American Tobacco
Sep 2014 - May 2017 (2 years 8 months)
Managed market share and sales volume forecasts, executing plans to grow market share and optimize marketing tools.
TeleSales Coordinator
British American Tobacco
Jul 2012 - Aug 2014 (2 years 1 month)
Responsible for sales in the South Region, coordinating teleoperators and analyzing sales volume and distribution.
Logistics and Distribution Coordinator
British American Tobacco
Oct 2011 - Jul 2012 (9 months)
Coordinated drivers and operators, ensuring effective delivery and fleet maintenance while managing income statements.
Retail Communication Specialist
British American Tobacco
Nov 2010 - Oct 2011 (11 months)
Developed and executed B2C and B2B campaigns, analyzing data to suggest actions for market share and volume increase.
Trade Rep
British American Tobacco
Jul 2008 - Feb 2010 (1 year 7 months)
Negotiated market share plans and executed promotional items while training outlet staff to enhance product knowledge and sales.
Education
Degrees, certifications, and relevant coursework
Teaching House of London
CELTA Certificate, Teaching
2021 - 2021
Completed CELTA Certificate, focusing on teaching English as a second language, enhancing skills in lesson planning and classroom management.
ESPM
MBA in Marketing, Marketing
2010 - 2010
Earned an MBA in Marketing, gaining advanced knowledge in marketing strategies, consumer behavior, and brand management.
PUCRS
MBA in English, English
2007 - 2007
Completed an MBA in English, focusing on advanced language skills and business communication.
UCPEL
University Degree in Communication - Journalism, Communication
2005 - 2005
Obtained a University Degree in Communication with a focus on Journalism, developing skills in media, writing, and communication strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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