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Caron Arnold

@caronarnold

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Creative Director at Weissman who led apparel brand creative and a 30+ person team.

United States

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At Weissman, I led an in-house creative organization supporting B2B and DTC apparel brands. I stewarded brand expression across catalogs, e-commerce, email, social, video, experiential marketing and sales materials.

I oversaw photography and video production, and partnered with Marketing, Merchandising, Product, E-Commerce and executive leadership on seasonal creative strategies. I also implemented scalable workflows and managed creative and production budgets.

At Weissman, I led and developed a 30+ person internal team and 25+ freelancers. I also served on the leadership team, contributing to enterprise planning and long-term brand evolution.

Previously, I built and led distributed creative teams at Fusion Marketing, now 160over90, for B2B, experiential and live-event programs. My work has also included brand creative for prepaid card programs at Blackhawk Network and video, web and interactive media projects at Visiontracks.

Experience

Work history, roles, and key accomplishments

Creative Director

Weissman

Jul 2019 - Jun 2026 (6 years 11 months)

Led a fully integrated in-house creative organization spanning design, copy, photography, video, styling, production and post-production in support of high-volume B2B and DTC apparel brands. Managed multi-million-dollar creative and production budgets and led a 30+ person internal team and 25+ freelancers.

Creative Direction Stewardship Photography Video Production Team Leadership Budget Management Creative Operations Workflow Design Cross Functional Partnership Adobe Creative Suite Figma Midjourney HTML Asana Ziflow AI Systems

Creative Director/Senior Art Director

Fusion Marketing

Jan 2015 - Feb 2019 (4 years 1 month)

Built and led distributed creative teams delivering large-scale B2B, experiential and live-event programs for national brands and associations. Directed creative for live events, video production, digital campaigns and brand identity systems.

Creative Direction Art Direction Live Events Video Production Digital Campaigns Brand Identity New Business Pitches Freelance Management Sprints Valvoline Anheuser Busch Old Navy Energy Drinks AT&T USAA Frontier Communications

Art Director / Interactive Developer

Blackhawk Network

Jul 2012 - Jan 2015 (2 years 6 months)

Developed brand creative for B2B prepaid card programs across major financial networks including Amex, Discover, Visa and Mastercard. Supported brand identity, video and digital initiatives in partnership with Creative and Product teams.

Art Direction Interactive Development Brand Identity Video Digital Prepaid Card Programs AmEx Discovery Visa Mastercard

Graphic Artist/Interactive Designer

Visiontracks

Jul 2001 - Jun 2012 (10 years 11 months)

Led creative direction and production across video, web and interactive media projects. Managed long term government contract creative programs across design and interactive media.

Creative Direction Video Web Interactive Media Government Contracts Design