Open to opportunities

Carolina Castro

@carolinacastro

Message

Aspiring marketing professional focused on growth and branding strategies.

Brazil

Message

What I'm looking for

I am looking for opportunities in marketing where I can grow, innovate, and contribute to impactful projects.

I'm Ana Carolina Castro, a dedicated marketing professional currently pursuing my MBA in Marketing, Growth, and Branding. My journey began with a Bachelor's degree in Public Relations, which has equipped me with a solid foundation in communication strategies and public relations. I have hands-on experience in creating branding and communication strategies, content creation, and managing social media platforms.

During my time as a Marketing and Branding Trainee at Magna Human Resources, I developed effective communication strategies and built strong partnerships to promote PR objectives. My role at 3M in LATAM E-commerce Marketing allowed me to implement marketing strategies that significantly boosted sales, manage paid media campaigns, and optimize SEO for our online store. I thrive in dynamic environments where I can leverage my skills in project management and content creation to drive results.

Experience

Work history, roles, and key accomplishments

Content Creator - Social Media and Writing

Freelancer

Jan 2024 - Present (1 year 7 months)

Developed content strategies and produced diverse content, including articles, social media posts, and video scripts. Recorded and edited video content using tools like Adobe Premiere and CapCut, and created SEO-optimized content.

Content Planning Content Creation Video Editing seo writing Copywriting Adobe Premier Capcut

Leader

Igreja Ibaviva

Mar 2022 - Present (3 years 5 months)

Led the welcoming and reception area, managing the events team and sports events. Oversaw devotional and discipleship management.

Leadership Event Management Welcome Services Discipleship Team Leadership

LATAM E-commerce Marketing

Jan 2022 - Present (3 years 7 months)

Developed and implemented marketing strategies to boost e-commerce sales, including promotional plans and seasonal campaigns. Managed paid media campaigns on platforms like Google Ads and optimized SEO strategies for online store visibility.

Paid Media Google Ads SEO Marketplace Management Data Analysis Conversion Rate Optimization Google Analytics SEMrush

Marketing and Branding Trainee

Magna Human Resources

Jan 2021 - Present (4 years 7 months)

Created branding and communication strategies, managing social media planning and content creation. Executed internal communication actions and public relations initiatives for stakeholders.

Branding Content Creation Social Media Management Public Relations Communication Strategy Stakeholder Management Google Analytics

Volunteer

Missão Joy Brasil

Jan 2018 - Present (7 years 7 months)

Volunteered at a Christian organization, assisting with events and reception duties. Contributed to the organization's mission of sharing messages of love.

event support Team Collaboration Community Engagement Volunteer coordination

Education

Degrees, certifications, and relevant coursework

Pontifícia Universidade Católica Rio Grande do Sul

MBA, Marketing, Growth and Branding

2024 -

Pursued an MBA with a specialization in Marketing, Growth, and Branding. Gained expertise in developing comprehensive marketing strategies, brand positioning, and driving business growth.

Pontifícia Universidade Católica de Campinas

Bachelor's Degree, Public Relations

2020 - 2024

Studied Public Relations, focusing on communication strategies, media relations, and event management. Developed skills in content creation, crisis management, and stakeholder communication.

Front Office Sports

Certificate, Sports Marketing Essentials

Completed a program focused on the essential aspects of sports marketing. Gained insights into the unique dynamics of marketing within the sports industry.

Front Office Sports

Certificate, Crypto in Sports Essentials

Completed a program on the essentials of cryptocurrency in sports. Explored the integration and impact of crypto technologies within the sports industry.

RD Station

Certificate, Marketing for Events

Completed a program focused on marketing strategies specifically for events. Learned how to plan, promote, and execute successful marketing campaigns for various events.

Semrush

Certificate, AI-Powered Marketing

Completed a program on AI-powered marketing. Gained knowledge in leveraging artificial intelligence tools and techniques to enhance marketing efforts and achieve better results.