Open to opportunities

Carolina Carrera

@carolinacarrera1

Message

I build brand, marketing, and service design solutions that connect people, business, and visual communication.

Mexico

Message

What I'm looking for

I'm looking to apply human-centered design, brand development, marketing design, and AI-enabled visual workflows to solve business problems and build meaningful connections between people, brands, and businesses.

I've created marketing assets for LawRank Marketing and led brand strategy, naming, and visual identity for VITAL Healthy Bar. I use AI tools such as Runway and Claude to accelerate visual workflows, reduce stock dependency, and improve creative quality.

Through ITESO's Centro Universidad Empresa, I've refreshed institutional identity aligned with ISO 9001, implemented signage across five branches, and developed quality and packaging manuals that standardize processes. My interdisciplinary Integral Design background combines market and user research, branding, digital design, and human-centered problem-solving across Mexico and the U.S.

Experience

Work history, roles, and key accomplishments

SEO Design Intern

LawRank Marketing

Jan 2026 - Jul 2026 (6 months)

Designed marketing visual assets for law firm Google Business Profiles, crafting copy and visuals to drive audience engagement. Proposed and implemented AI image generation workflows using Runway and Claude, and edited photography for brand consistency.

Illustrator Photoshop Lightroom InDesign Figma Adobe XD Canva Capcut Runway Claude AI Image Generation Brand Consistency

Strategic Design Consultant

Centro Universidad Empresa – ITESO

Aug 2025 - May 2026 (9 months)

Refreshed institutional identity through a participatory update of organizational philosophy aligned with ISO 9001. Designed and implemented a 5S-based environmental signage system across 5 branches, and developed quality and packaging manuals to standardize processes.

strategic analysis Market Research User Research Brand Strategy Content Strategy 5 S ISO 9001 Process Standardization AI Tools Prototyping Branding

Brand Designer (Freelance)

VITAL Healthy Bar

Oct 2025 - Jan 2026 (3 months)

Led brand strategy, naming, and visual identity design for a health food startup. Defined value proposition and refined business model through market research and customer profiling, and proposed future in-store experience concepts.

Brand Strategy Naming Visual Identity Market Research Customer Profiling Value Proposition