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Carolina Garcia-Herrera

@carogarciaherrera

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Multidisciplinary marketer with experience in brand development, content marketing, and communication strategies

Sweden

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What I'm looking for

I'm looking to build culturally resonant brand, content, and communication campaigns in music, lifestyle, or entertainment, combining strategy, creative production, audience insight, and cross-functional collaboration.

At Dos Tres Cuates Creative Agency, I execute communication and content strategies for music artists and B2B/B2C clients, driving engagement growth through culturally resonant storytelling and brand narrative.

I run paid Meta and Google campaigns, develop visual identity and messaging systems, coordinate creative production, and adapt strategies using audience behavior and performance data. Previously at Sportsish, I created branded content and newsletters for a niche female sports audience, doubling subscriber engagement.

My background also includes artist branding for Pablo Lacadiere, brand frameworks for Love Nuts MX, and creative direction for swimwear collections serving Liverpool, Ilusión, and Nickelodeon. I work across Spanish, English, and Swedish, connecting brand strategy, editorial voice, and visual storytelling.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Dos Tres Cuates Creative Agency

May 2025 - Present (1 year 3 months)

Executed communication and content strategies for music artists and other clients, driving 40% engagement growth through culturally resonant storytelling. Ran paid digital campaigns across Meta and Google, managing vendors and optimizing toward CTR and acquisition targets.

Content Strategy Brand Narrative Meta Ads Manager Google Ads Vendor Management Visual Identity Performance Analytics Client Reporting