Carla Roman

Directed activations, events, congresses, and launches, overseeing budgeting and supplier negotiations. Successfully opened the Lima branch, created a high-quality supplier and staff database, and achieved 20-25% cost savings in production projects.

Managed vendor selection for brand tenders, reviewed and approved budgets, and oversaw production and execution under brand standards. Enhanced the agency vendor database, implemented workflow-optimizing templates, and reduced production costs by approximately 15%.

Managed the SODIMAC client for event and activation needs, implementing nationwide campaigns with full production supervision. Successfully executed simultaneous nationwide campaigns, coordinated directly with government entities for permits, and improved campaign quality/cost ratio.

Negotiated and hired suppliers, recruited personnel for productions, and led projects. Developed a staff database for multiple activations, negotiated better rates per project, and increased project revenue.

Formed the BTL team, managed client briefings, and created presentations with design and creativity teams. Successfully launched the BTL department, developed workflow templates, and created synergy between departments.

Reorganized the BTL department, oversaw project production with an in-house team, and recruited new suppliers. Established internal workflow formats, improved interdepartmental collaboration, and reduced production costs by 20%.

Directed production and logistics teams, involved from briefing to execution, and managed supplier payments and project budgets. Created formats for better planning and coordination, and increased project revenue by 20%.

Led the promotions division, acted as a liaison between clients and the agency, and managed accounts for major brands. Prepared the team for a Bolivian branch launch, co-founded Yupanqui Adverteinment SAC, and grew the client portfolio.

Led the production team, reviewed budgets, and coordinated with clients. Successfully integrated creativity and production teams and achieved high field execution quality.

Headed production, managed budgeting and field supervision, and conducted supplier negotiations. Ensured internal coordination for timely campaign delivery, met ISO quality standards, and negotiated recurring supplier discounts resulting in 20% savings.

Completed a technical degree in Audiovisual Communication. This program provided a foundational understanding of the principles and practices within the audiovisual industry.

Participated in a Marketing Extension Program. This course enhanced knowledge in marketing strategies and applications.

Completed a course in Digital Marketing for Business. This program focused on applying digital marketing principles in a business context.

Undertook an online course focused on Naming Strategy. This course provided insights into effective naming conventions and branding.

Completed an online course on Digital Marketing from Scratch. This program covered fundamental concepts and practical skills in digital marketing.