carla rey muñoz

Managed institutional social media and external communication, analyzed KPIs, and delivered AI training and consulting sessions. Achieved significant growth in Instagram reach and organic impressions.

Developed and executed brand-aligned social media strategies, built community and managed events and influencers. Gained over 600 organic followers and increased engagement rate by 25%.

Coordinated logistics and stakeholder communication for events across hospitality venues. Managed over 30 large events and helped increase client loyalty by 25%.

Coordinated 360-degree campaigns and developed acquisition and engagement strategies. Increased audience engagement by 40% and improved Shopify conversion rate by 30%.

Designed and executed digital content strategy, optimized SEO, and managed content across platforms. Generated over 250 qualified leads and increased organic traffic by 42%.

Selected and planned denim collections, analyzed KPIs, and managed suppliers. Increased gross margin by 12% and launched a sustainable denim line with 35% sales growth.

Certified in AI in Digital Marketing from EU.

Certified in SEO and SEM in Digital Marketing from EU.

Completed a Master's in Digital Marketing and Fashion Communication at UNIR.

Completed a Law degree at Universitat Pompeu Fabra.

Completed a degree in Human Resources and Labour Relations at Universitat Pompeu Fabra.