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Carey Fox

@careyfox

CRM strategy leader at Razorfish who designed customer journeys for Stellantis and Samsung across the sales funnel.

At Razorfish, I designed customer communication journeys across the sales funnel for Stellantis and Samsung. I also developed targeted marketing programs with audience segmentation, offer strategy, and messaging frameworks.

At Latcha & Associates, I launched 10+ cross-channel programs for Kia Motors of America, increasing the performance of legacy initiatives by 124%. At Harte Hanks, I led CRM programs for Sony Electronics and exceeded ROI and year-over-year sales goals by 40% through acquisition and retention strategies.

Experience

Work history, roles, and key accomplishments

CRM Strategy

Razorfish

Jul 2021 - Sep 2026 (5 years 2 months)

Designed and executed customer communication journeys for automotive and consumer electronics clients. Led development of targeted marketing programs including audience segmentation, offer strategy, and messaging frameworks.

CRM Customer Journey Mapping Audience Segmentation Lifecycle Marketing Data Driven Marketing Multi channel Campaigns

Independent Consultant, Marketing Strategy

Self Employed

Sep 2019 - Jul 2021 (1 year 10 months)

Partnered with product and marketing teams to define requirements for multi-channel rebranding and launch campaigns. Designed customer journey communication flows aligned to lifecycle stages to improve engagement and conversion.

Marketing Strategy Customer Journey Mapping Lifecycle Marketing Multi channel Campaigns

Account Director

One & All

Oct 2018 - Sep 2019 (11 months)

Led agency team in developing and optimizing national fundraising campaigns for nonprofit organizations. Managed client relationships and executed cross-channel donor acquisition and retention strategies.

Account Management Fundraising Donor Acquisition Retention Strategy Cross Channel Marketing Budget Oversight

Independent Consultant, CRM & Marketing Strategy

Self Employed

Sep 2017 - Oct 2018 (1 year 1 month)

Provided freelance CRM and marketing strategy consulting to agency and brand clients between full-time roles.

CRM Marketing Strategy Consulting

Account Director

Latcha & Associates

Oct 2016 - Sep 2017 (11 months)

Onboarded and led CRM strategy for Kia Motors of America as Agency of Record. Launched 10+ cross-channel programs to improve customer engagement and retention, increasing performance of legacy initiatives by 124%.

CRM Strategy Cross Channel Marketing Customer Engagement Retention Campaign Reporting Optimization

Vice President, Senior Account Director

Harte Hanks

Jan 2015 - Dec 2016 (1 year 11 months)

Delivered integrated marketing strategy for major retail clients including PetSmart and Modell's Sporting Goods. Designed and implemented retention programs for B2B client YP.

Integrated Marketing Retention Programs B2B Marketing Client Management