Open to opportunities

Candi Rookwood-Clarke

@candirookwoodclarke

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Strategic Corporate Communications Leader with 10+ years of experience.

Jamaica

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What I'm looking for

I am seeking a role that fosters creativity and strategic thinking, where I can lead impactful communications initiatives and contribute to brand growth.

I am a strategic and results-driven Corporate Communications Leader with over 10 years of experience in delivering impactful PR, marketing, and communications strategies across various industries. My expertise lies in leading national and regional awareness campaigns, generating over $50 million in earned media annually, and driving stakeholder engagement initiatives that elevate brand equity and build public trust.

Throughout my career, I have proven my ability to develop high-impact content, manage media relations, and guide high-performing teams in fast-paced environments. Notable achievements include leading a multi-platform public awareness campaign for the Racers Grand Prix, resulting in over $19 million in PR value, and managing a team to deliver diverse content for the Jamaica Rum Festival, generating over $32.9 million in PR value.

Experience

Work history, roles, and key accomplishments

Current

Public Relations/Client Services Manager

Current

Breakthrough Communications

Jan 2024 - Present (1 year 10 months)

Led the agency's public relations department, aligning strategy with client objectives and overseeing a team of PR Executives. Developed and executed 5+ high-impact PR campaigns, contributing to increased visibility and a 35% uptick in client media coverage.

Public Relations Client Management Business Development Budget Management

Public Relations Executive

Breakthrough Communications

Jan 2022 - Present (3 years 10 months)

Designed and executed integrated PR campaigns across digital, print, and broadcast platforms. Built and maintained strong media relationships, resulting in consistent national media placements.

Media Relations Content Creation Budget Management Vendor Relations

Contributing Writer

Taste of Home

Feb 2021 - Present (4 years 9 months)

Researched and wrote engaging lifestyle articles for an international audience, optimising for readability and SEO. Contributed to a widely-read publication, enhancing content quality and reach.

Content Writing Lifestyle SEO Optimization Research Editorial

Blogger & Content Creator

Simply Candi Nicole

Nov 2016 - Present (9 years)

Produced SEO-optimized blog content on lifestyle, motherhood, and product reviews, driving significant organic traffic growth and brand partnerships. Executed email marketing strategies, improving click-through and open rates by 40%.

SEO Email Marketing Brand Partnerships Content Monetization Social Media Strategy

Promo Producer

SportsMax Limited

May 2016 - Present (9 years 6 months)

Conceptualised and produced short-form television promos for two leading Caribbean sports channels. Developed strategic broadcast copy for regional and global sporting events.

Content Conceptualization

Education

Degrees, certifications, and relevant coursework

University of the West Indies, Mona

BA in Journalism, Journalism

Completed a Bachelor of Arts in Journalism, focusing on core journalistic principles and practices. Gained foundational knowledge in media studies, reporting, and communication strategies.

Coursera

Certificate, Project Management

Obtained a Google Project Management Certificate, enhancing skills in project planning, execution, and management methodologies. Focused on practical application of project management tools and techniques.

Google Digital Garage

Certificate, Digital Marketing

Completed The Fundamentals of Digital Marketing, covering essential concepts in digital marketing strategies. Gained knowledge in SEO, content marketing, social media, and online advertising.

MIND

Certificate, Protocol & Business Etiquette

Participated in training on State Protocol & Business Etiquette, focusing on professional conduct and formal communication. Developed an understanding of diplomatic and corporate etiquette.